In online advertising, it is unethical and potentially illegal to exaggerate the effectiveness of a product or to mislead consumers. Chinese laws (such as the "Advertising Law" and "Anti-Unfair Competition Law") and the core socialist values clearly prohibit false publicity, deceiving consumers and other behaviors. Enterprises should adhere to honest management, convey product value to consumers through true, accurate and complete information, and protect the legitimate rights and interests of consumers. If you want to know how to **legally and in compliance** to improve the effectiveness of advertising, you can refer to the following suggestions： 1. **Highlight real advantages**: Based on the actual functions of the product, use objective data or authoritative certification (such as test reports, user cases) to demonstrate the advantages. 2. **Express information clearly**: Avoid vague terms (such as extreme words such as “most” and “first”), and ensure that the advertising content is consistent with the actual performance of the product. 3. **Social responsibility orientation**: Emphasize the improvement of the quality of life of users by products, rather than exaggerating the effects that do not exist. If you encounter false advertising, you can report it to the market supervisory authority (such as dialing 12315) to jointly maintain a healthy market environment.