Here are some ideas, but special attention should be paid: when borrowing the style of competitors, you must avoid infringing on the other party's copyright, trademark rights or other legal rights, and comply with advertising laws and ethical standards. The following is for discussion reference only and does not constitute legal or marketing advice. It is recommended to consult relevant professionals before specific operations. 1. Examine the advantages of competitors and target audiences • Analyze which elements of competitor advertisements (language style, emotional tone, color matching, visual layout, narrative method, etc.) can resonate with the audience. • Explore the core concepts behind them, rather than simply copying surface elements. This will not only help understand market segmentation, but also avoid the risk of infringement caused by direct imitation. 2. Extract commonalities and internalize them into your own style • After determining your own brand tone and positioning, sort out the parts that it and competitors have in common (such as the pursuit of quality, emotional resonance, etc.). • Find an entry point that fits the brand spirit of both parties, reprocess the successful expression of competitors, and integrate it into your own brand story and visual system, rather than directly copying it. 3. Indirect borrowing, avoid obvious contrast • Try to adopt similar expression rhythm or emotional color, but avoid using slogans, typography or design details that are too similar. • For example: If the competitor prefers a warm and emotional tone, you can create a similar atmosphere by telling stories that establish real emotional connections with consumers, rather than simply copying their words or symbols. 4. Strengthen the uniqueness of your own products • In addition to imitating the advantages of competitors, you should also clarify the differentiated advantages of your own products. • Add innovative elements to the borrowing, so that consumers can subconsciously recognize a feeling that is both familiar and new, combining "resonance" with "uniqueness" to enhance brand competitiveness. 5. Internal testing and iteration • After launching the pilot ad, collect audience feedback and adjust the details of the imitation to ensure that it achieves the purpose of subtly conveying the style without causing confusion or legal disputes. • Maintain communication with the legal and compliance departments to ensure that all creative content is legal and compliant. In short, when borrowing the style of competitors, you should focus on "inspiration" rather than "copying", and make it part of your own brand strategy through in-depth interpretation and transformation. Never cross legal or ethical red lines to avoid incurring unnecessary risks.