When designing marketing surveys, it is very important to ensure the impartiality and objectivity of the questionnaire, because favoring a certain product or service may not only damage the credibility of the survey, but may also have a negative impact on consumers and brands. However, if you want to guide respondents to a certain product or service, you can design the question in the following ways, while still maintaining a certain degree of rationality and transparency： ### 1. **Guided questions** -**Example**： -Favoritism: “Do you agree that our products have an advantage over competitors in terms of quality and price?" ” -A more neutral question: “How do you think our products compare with competitors in terms of quality and price?" ” ### 2. **Optional information** -**Example**： -Favoritism: “Our products use the latest environmental protection technology. How important do you think this is to your purchase decision? ” -A more neutral question: “When buying products, how important is environmental protection technology to your decision-making?" ” ### 3. **Sequence effect** -**Example**： -Favoritism: First list the advantages of your own products, and then ask respondents what they think of these advantages. -More neutral questions: randomly arrange the advantages and disadvantages of different products for respondents to evaluate. ### 4. **Language tendency** -**Example**： -Favoritism: “Do you think our products are the most trustworthy choice on the market?" ” -A more neutral question: “Which brands in the market do you think are trustworthy?" ” ### 5. **Preset options** -**Example**： -Favoritism: In multiple-choice questions, put the option you want to promote in the most prominent position, or provide a more detailed description. -More neutral questions: ensure that the description and order of all options are fair. ### 6. **Emotional resonance** -**Example**： -Favoritism: “Using our products, you will feel more confident and satisfied. Do you agree? ” -A more neutral question: “Do you feel confident and satisfied when using different brands of products?" ” ### 7. **Hypothetical scenario** -**Example**： -Favoritism: “If our products can help you save 50% of your time, would you consider buying them?" ” -A more neutral question: “If the product can help you save time, would you consider buying it?" ” ### 8. **Focus on specific advantages** -**Example**： -Favoritism: “Our products perform well in terms of durability. How important do you think this is to you? ” -A more neutral question: “How important is product durability to you?" ” ### 9. **Avoid negative options** -**Example**： -Favoritism: Avoid providing negative options about competitors or describing them more vaguely. -More neutral questions: provide fair options, covering all possible options. ### 10. **Use a positive tone** -**Example**： -Favoritism: “Would you like to try our highly acclaimed new product?" ” -A more neutral question: “Would you like to try a new product?" ” ### Summary Although it is possible to guide the opinions of respondents through design questions, it should be noted that excessive favoritism may lead to distortion of survey results and even damage brand reputation. Therefore, it is recommended to be as neutral as possible when designing the survey, while highlighting the advantages of the product in a reasonable way, rather than manipulating the question to influence the judgment of the interviewee. This not only helps to obtain more authentic feedback, but also builds a relationship of trust with consumers.