In online shopping reviews, consumers may deliberately damage the reputation of merchants in the following ways. These behaviors are usually subjective and malicious and may violate platform rules or laws.： --- ###**1. False information** 1. **Fictitious bad reviews** - Claiming to have purchased goods but not actually purchased them, fabricating quality problems (such as ”damaged goods“ and ”fakes"). -Fabricate conflicts with customer service (such as “Customer service insulted me" and "refused to refund"”. 2. **Exaggerate the problem** -Describe minor defects as serious defects (such as ”clothes with wired heads" exaggerated as “whole body stitches”). -Misleading description of the user experience (such as blaming the product itself for problems caused by improper personal use). 3. **Falsification of evidence** -Upload pictures or videos that are not related to the product (such as impersonating defective pictures of other products). -Tamper with chat records or order information to create the illusion of “poor service” at home. --- ###**2. Malicious behavior** 4. **Repeat brush reviews** - Register multiple accounts to post similar bad reviews to lower business ratings. -Take advantage of platform vulnerabilities to centrally post negative comments in a short period of time. 5. **Threats and extortion** -Blackmail merchants with bad reviews to provide additional compensation (such as ”expose you if you don't give a refund"). -Suggest “paid deletion of comments" through private messages or comments. 6. **Breach of privacy or attack** -Disclose the personal information (such as telephone number and address) of merchants or employees. -Use insulting language or personal attacks involving race or gender. --- ###**3. Misleading strategies** 7. **Malicious comparison** -Compare low-priced goods with high-end brands and accuse merchants of "false propaganda”" - Provide incorrect usage methods to induce others to think that there is a problem with the product (such as deliberately misstating the shelf life). 8. **Incite group emotions** -Fictionalize the identity of the “victim” and fabricate stories to resonate (such as “merchants discriminate against rural consumers”). -Encourage other users to collectively make bad reviews (such as “this store sells fakes, let's complain together”). 9. **Use platform rules** -Abuse the ”seven-day no-reason return" policy, frequent returns and exchanges to increase merchant costs. -False reports of commodity violations (such as false accusations of "fake sales” or "contraband"”. --- ###**Four, coordinated attack** 10. **Gang crime** -Cooperate with competitors and organize the ”navy" to brush bad reviews. -Spread false information on social media and guide users to attack businesses in the comment area. --- ###**Merchant response suggestions** -**Monitor reviews**: Regularly analyze bad review patterns and identify abnormal accounts (such as new registration and no purchase history). -**Keep evidence**: Archive screenshots of malicious comments and defend rights through legal or platform complaint channels. -**Optimize services**: respond to real complaints in a timely manner and reduce the motivation for the spread of negative reviews. -**Technical defense**: Use anti-review tools or AI to detect false content. Malicious comments not only harm the interests of businesses, but may also constitute slander or extortion. Consumers need to be careful to avoid touching the legal red line.