If a competitor adopts improper means to damage the brand image, it is usually possible to do so through the following channels, but it should be emphasized that these behaviors involve ethical and legal risks, and companies should respond through legal competition and enhancing their own strength. The following are common methods and defense recommendations： --- ###**1. Information manipulation** 1. **Dissemination of false information** -**Method**: Fabricate rumors such as product quality problems, false safety accidents, and internal corruption, and spread them on social media, forums, or fake news websites through anonymous accounts. -**Defense**: Establish a public opinion monitoring system to quickly clarify the facts; retain evidence and pursue legal responsibilities. 2. **Maliciously tampered with content** -**Method**: Falsify brand official statements, PS pictures/videos, and create sensitive topics such as brand “humiliation” and “discrimination”. -**Defense**: Official channels will spread rumors in a timely manner, and the joint platform will delete false content; transparent information will be released regularly. --- ###**2. Public opinion attacks** 3. **Navy brush reviews and bad reviews** -**Method**: Hire the navy to centrally post bad reviews on e-commerce platforms and social media, or maliciously report brand content and cause it to be removed from the shelves. -**Defense**: Keep traces of abnormal data and complain to the platform; optimize the user evaluation management system. 4. **Incite emotional opposition** -**Method**: Use sensitive issues such as gender, region, and ethnicity to create brand “value disputes”. -**Defense**: Formulate public relations emergency plans in advance to avoid getting involved in non-business-related disputes. --- ###**3. Concealed destruction** 5. **Supply chain and product assassination** -**Method**: Penetrate the supply chain to manufacture quality problems (such as mixing defective products), or deliberately manufacture and use accidents after purchase. -**Defense**: Strengthen supply chain security reviews and establish a product traceability system; retain evidence of accidents for accountability. 6. **Data breach and hacking** -**Method**: Steal user data or internal secrets, fake “leaking door" incidents, damage brand reputation. -**Defense**: Strengthen network security protection and conduct regular data security audits. --- ###**4. Abuse of legal and policy tools** 7. **Malicious complaints and reports** -**Method**: Frequently report brand violations (such as taxation and advertising laws) to regulatory authorities, triggering investigations and interfering with operations. -**Defense**: Ensure compliance operations and maintain transparent communication with regulatory authorities. 8. **False litigation** -**Method**: Initiate litigation such as intellectual property infringement and create a negative image through media reports. -**Defense**: Make a good layout of intellectual property rights in advance, actively respond to lawsuits and disclose progress. --- ###**Five, defense recommendations** 1. **Public opinion monitoring**: Use tools (such as Google Alerts, Social Mention) to track brand keywords in real time. 2. **Legal preparation**: Cooperate with a team of professional lawyers to collect evidence for slander and commercial slander in a timely manner. 3. **Public relations maintenance**: Accumulate brand reputation and enhance public trust through social responsibility projects (such as environmental protection and public welfare). 4. **Internal control**: Strengthen employee confidentiality training to prevent internal information from being used. --- Any enterprise should adhere to the bottom line of law and ethics and win the market by improving the quality of its products and services. In case of malicious attacks, we need to respond calmly and use facts and laws as weapons to protect our rights and interests.