Before a company goes public (IPO), the means of influencing the market's perception of its stock value can be divided into two categories: **Legal compliance means** and **illegal/gray means**. The following is a specific analysis： --- ###**1. Legal and compliance means** 1. **Financial information disclosure and optimization** - Demonstrate strong financial data (such as revenue growth, profit margin improvement) and a clear profit model. -Enhance transparency and build investor trust through audit reports and prospectuses. 2. **Strategic cooperation and business expansion** -Announce cooperation with industry leaders, sign large orders or enter new markets to highlight growth potential. -For example, establishing partnerships with well-known companies or obtaining government support. 3. **Endorsement by the management team and the board of directors** -Introduce executives or well-known independent directors with successful experience to enhance the image of corporate governance. -The management communicates directly with investors through roadshows to convey the company's vision. 4. **Media PR and Branding** -Publish positive news (such as technological innovation and patent approval) through mainstream media, industry summits, and social media. -Use third-party institutions (such as industry analysts) to publish optimistic market research reports. 5. **Pricing strategy and underwriting selection** -Cooperate with well-known investment banks to use their reputation and distribution network to attract institutional investors. -Reasonable pricing (slightly lower than expected valuation) to create expectations of “post-listing growth”. 6. **Industry outlook and market positioning** -Emphasize the high-growth nature of the industry (such as new energy, AI), and highlight the company's technical barriers or market share advantages. -Cite third-party data (such as McKinsey reports) to support market potential. 7. **Investor education and roadshows** -Elaborate on the business model to institutional investors and funds through global roadshows and online conferences. - Provide a clear financial forecast and strategic plan for the next three years. --- ###**2. Illegal/gray methods (high risk, need to be vigilant about legal consequences)** 1. **Financial fraud and information manipulation** -Exaggerate income, conceal liabilities, or beautify statements through related-party transactions (such as the Ruixing Coffee incident). -**Risk**: Once exposed, it may lead to IPO failure, legal proceedings and collapse of reputation. 2. **Public opinion manipulation and false propaganda** -Hire cyber navy to exaggerate the company's prospects or spread negative information about competitors. -**Risk**: Violation of securities laws and constitutes market manipulation (such as the SEC's penalty case for false tweets). 3. **Insider trading and selective disclosure** -Disclose undisclosed information to specific institutions in advance to artificially create demand. -**Risk**: Violation of insider trading regulations will result in executives or underwriters being held accountable. 4. **Excessive promises and misleading statements** -Exaggerate the technical advantages or market size in the prospectus, and lack data support. -**Risk**: Class actions may be triggered (such as the Theranos False technology promotion case). 5. **Short-term performance packaging** -Beautify financial results in the short term by reducing R&D investment or promoting overdraft of future income. -**Risk**: After the listing, the performance changed its face and the stock price plummeted. --- ###**3. Compliance recommendations** -**Strictly abide by regulatory requirements**: such as the “silent period” regulations of the US SEC (restricting pre-IPO publicity) and the credit disclosure rules of the China Securities Regulatory Commission. -**Rely on professional institutions**: Lawyers, auditors and compliance consultants can help avoid legal risks. -**Long-term perspective**: Short-term hype may increase the issue price, but sustainable value needs to be supported by real performance. --- ###**Summary** The core of legal means is to shape market confidence through transparent communication, strategic actions and compliance publicity; although illegal means may be effective in the short term, they are accompanied by significant legal and reputational risks. Companies should focus on improving fundamentals, supplemented by professional and compliant IR (investor relations) strategies, in order to achieve long-term value.