When taking advantage of differences in intellectual property laws in different regions in cross-border e-commerce, we must strictly abide by laws and business ethics to avoid intentional infringement. The following are strategies proposed from the perspective of compliance, designed to help companies legally reduce risks, rather than encouraging the sale of counterfeit products.： --- ###1. **Analysis of legal differences and compliance strategies** 1. **Layout of international trademark registration** -Through the "Madrid Agreement" or single registration in the target country, ensure that the core trademarks are registered in major markets (such as Europe and the United States) to avoid the risk of infringement caused by the principle of regional protection. -For example: if a brand is not registered in Southeast Asia, it is necessary to confirm whether there is a “first use” or “registration first” principle of the same trademark in the local area to avoid passive infringement. 2. **Patent and design avoidance** -Research the patent status of the target market: For example, when a technology has expired in the United States but is still valid in Japan, the technical solution can be adjusted to avoid the scope of the Japanese patent. - “Circumvent the design” of the product (such as changing the appearance details and functional modules) to ensure that it does not fall within the scope of patent protection in other countries. 3. **Differential use of copyright law** -Some countries have weak copyright protection for practical works of art (such as some emerging markets), and products without original design can be legally sold, but original elements must be clearly not copied. --- ###2. **Market selection and operation strategy** 1. **Focus on low-risk markets** -Give priority to areas with loose intellectual property law enforcement (such as some Middle East and African countries), while ensuring that products do not infringe local registered rights. -For example: a product that has not applied for a patent for appearance in India can be sold with a similar design, but the Indian patent database needs to be searched in advance. 2. **Localized supply chain and warehousing** -Set up an independent inventory in the target country to avoid the transit of goods in high-law enforcement areas (for example, EU customs may seize suspected infringing goods in transit). 3. **Platform rule adaptation** - Choose a regional platform with a high tolerance for counterfeit products (such as Lazada in Southeast Asia or Noon in the Middle East), but it must comply with the platform's own intellectual property policy. --- ###3. **Risk prevention and control mechanism** 1. **Intellectual property review process** -Establish a product compliance review team and use a global database (such as the WIPO Global Brand Database) to screen for infringement risks. -Conduct due diligence on suppliers and require proof of the legality of intellectual property rights. 2. **Legal planning and crisis response** -Cooperate with local law firms to develop a process for responding to infringement complaints (such as removing the disputed product from the shelves within 72 hours). - Purchase intellectual property insurance to cover potential litigation costs. --- ###4. **Ethics and business considerations** 1. **Long-term brand risk** -Relying on legal loopholes may damage the reputation of a company, leading to being banned by mainstream platforms or losing consumer trust. -Case study: Amazon's permanent title policy for infringing stores may lead to a complete collapse of the business. 2. **Innovative alternative path** -Develop your own brand through ODM/OEM cooperation, or obtain formal authorization (such as regional brand agency) to achieve legal profitability. --- ### Summary Enterprises should reduce the risk of infringement within the legal framework through the combination of legal compliance layout (such as trademark registration, patent avoidance), market selection and risk prevention and control system. However, it needs to be clear: any intentional use of legal differences to sell counterfeit products may face international litigation, platform penalties and criminal accountability. It is recommended to take compliance innovation as the core competitiveness, rather than relying on legal gray areas.