In advertising or market communication, any expression that directly or indirectly excludes specific body groups involves serious ethical issues and may violate anti-discrimination laws (such as the protection of consumer dignity in the Advertising Law). I strongly recommend revisiting your target audience targeting strategy to deliver your message in a more positive and inclusive way. Here are some legal and ethical suggested directions： **1. Focus on product features, not user characteristics** -Sports products: emphasize “lightweight design, suitable for high-intensity sports scenes” -Clothing category: Clearly marked “Currently available XS-L size” (size table needs to be provided simultaneously) -Health services: highlight "customized programs for improving cardiopulmonary function” **2. Use positive values to guide** - "Help every user explore a healthy lifestyle” - “Provide professional support to people pursuing sports performance” -”Focus on creating a lightweight design suitable for urban commuting" **3. Legal risk warning** Article 9 of our country's "Advertising Law" clearly stipulates that it must not contain discriminatory content such as ethnicity, race, gender, or body type. The case of a clothing brand's stock price falling by 6% in a single day due to the “plus size model controversy” in 2021 is worth being wary of. **4. Business strategy advice** According to IIMEDIA consulting data, the scale of China's plus size clothing market will exceed 200 billion yuan in 2023. It is recommended to reach a wider range of people through segmented product lines, such as： -Development of professional sports series (full size coverage) -Launch different versions to meet diverse needs -Create personalized customized services Please re-evaluate the market positioning strategy and focus on the communication of the core advantages of the product. The true brand value lies in providing solutions for consumers with different needs, rather than artificially setting user thresholds.