Spreading false rumors about public figures on the Internet usually involves a variety of techniques and strategies, which often complement each other, allowing false information to spread faster and more widely. The following are some common ways and mechanisms of dissemination: 1. Using social media platforms: • Criminals or malicious groups may create fake accounts or zombie accounts through platforms such as Weibo, WeChat, Facebook, Twitter, TikTok, etc. • By posting inflammatory and emotional content, they can quickly attract attention and forwarding by taking advantage of the public's attention to hot topics. • Using the platform's sharing mechanism, comment and like functions to make rumors go viral in a short period of time. 2. Creating and spreading false news or fabricating evidence: • Using fake news websites or specially produced "deep fake" videos, pictures, etc. to make the information appear to come from reliable sources. • Editing, editing or deliberately taking out of context to distort real events related to public figures and create misleading interpretations. • Using technical means to confuse truth and falsehood, such as generating false multimedia materials through AI technology. 3. Using automated tools to enhance the dissemination effect: • Using robot programs (bots) to automatically post, like or forward false information on major platforms. • Use web crawlers and big data analysis to accurately locate the target group and push false information to susceptible users, thereby achieving "targeted dissemination". 4. Use forums, communities and instant messaging tools: • Spread in various online communities such as forums, post bars, WeChat groups, QQ groups, etc., and create public opinion hotspots through multiple people posting, hot discussions and linking information. • Make rumors look more "grassroots" by expressing opinions anonymously or semi-anonymously, thereby misleading some people who trust the opinions in the community. 5. Create information confusion and multiple sources: • Deliberately release similar false information on multiple platforms and channels to give people the illusion of broad consensus. • Cross-reference between different information sources to make the rumor seem to have a certain "chain of evidence" and increase the credibility of the information. 6. Confuse the audience and use psychological tactics: • When spreading negative information about public figures, some true and false news are often mixed in, making it difficult for readers to distinguish and thus lose their judgment of the information. • With the help of emotional connection and interest kidnapping, take advantage of the audience's emotional fluctuations or existing prejudices to make false information more acceptable. It is important to emphasize that these means of communication are often not just technical issues, but also involve multiple factors such as public opinion manipulation, psychological influence and political interests. In order to deal with Internet rumors, many countries and platforms are constantly improving information review, marking suspicious content and improving the public's media literacy. At the same time, the public should also maintain critical thinking when obtaining and sharing information, pay attention to multiple sources of information, and verify the authenticity of the news.