Without the authorization of the trademark right holder, the use of another person's trademark may constitute infringement. In order to reduce the risk, the use method needs to be adjusted in accordance with legal principles (such as “fair use” or “non-commercial use”). The following are specific suggestions and precautions： --- ###**1. Legal principles and risk boundaries** 1. **Avoid the ”possibility of confusion"** -Core principle: Trademark law prohibits use that may cause consumers to mistakenly believe that it is related to the trademark owner. -Adjustment method： -Clearly mark the disclaimer such as “unofficial authorization” or “nothing to do with [trademark]”. - Avoid using the same font, color, and logo design as the right holder. *Example: Mark “This product has nothing to do with the XX brand” in the comparative evaluation. * 2. **Fair Use (Fair Use)** -**Descriptive use**: Use trademarks (such as “Charger for iPhone”) to illustrate product or service functions. -It must be necessary and not highlighted to avoid implying a cooperative relationship. -**Indicative use**: To indicate compatibility, purpose, etc. (For example, the auto repair shop is marked “Special BMW repair”). -It must be true, necessary, and not weaken the value of the original trademark. 3. **Non-commercial use** -Purposes such as education, commentary, and news reporting are usually protected by law, but they need to be protected by law.： -Maintain objectivity and avoid commercial promotion.； - Indicate the source and do not tamper with the trademark design. --- ###**2. Specific adjustment strategies** 1. **Visual and text modification** -Replace some letters (such as ”Nike“ to ”N*ke“ or ”Niké"), but note that it may still constitute approximate infringement. -Use generalized descriptions (such as ”sports shoes" instead of "AJ1 shoes"”. 2. **Content scene restrictions** -**Compare advertisements**: Objectively compare performance parameters to avoid belittling the original brand. - ** parody**: It must have obvious humorous or critical intent, and does not damage the reputation of the trademark (recognized in some countries). -**Internal use**: Use in internal corporate documents is usually low risk, but public dissemination still requires caution. 3. **Technical avoidance** -Add robot protocols on the website or product page (such as'robots. txt' blocks trademark keyword crawling) to reduce the risk of being monitored. -When using a trademark, add the TM symbol (™) to indicate the identity of the non-rights holder. --- ###**3. Warning of high-risk behavior** The following behaviors may directly lead to infringement： -Use trademarks for their own product/service names and packaging designs； -Directly include other people's trademarks in domain names and social media accounts； -Use a deformed design that is highly similar to the original trademark； -Use trademarks for SEO keyword drainage or bidding advertising. --- ###**Fourth, the final recommendation** 1. **Alternatives are preferred**: Create your own brand or use common vocabulary. 2. **Legal advice**: Consult an intellectual property lawyer in advance for critical uses to evaluate local judicial practices (such as the difference between Article 59 of China's Trademark Law and the U.S. Lanham Law).