When designing the gym member recruitment plan, it is recommended to focus on women's needs for healthy body shape, skin management, social experience and sense of ritual, and create differentiated attractiveness through the combination strategy of “Health + aesthetics + social”. The following are the specific design ideas： 1. Image value upgrade plan 1. United Beauty Resources launched the "Healthy Beauty Package" -Free skin test worth 399 yuan + facial moisturizing care (cooperate with local beauty salons to replace resources) - Including 3 professional posture assessments + fascia relaxation courses -Customized sports bracelets to record body shape change data 2. Phased physical fitness reward program -Free sports Bra cleaning kit for 30 consecutive days of check-in -Body fat rate drops by 3%, redeemable for nail art experience coupons -Complete the training cycle and get a free fitness photo shoot (professional lighting + modeling) 2. Construction of immersive social scenes 1. Best friend peer privilege -30% off private small classes for groups of 3 people (equipped with female coaches) -Added "Sports Girlfriends Day" theme course (aerial Yoga + Aromatherapy Healing) -Set up a body check-in ranking on the social wall (the top three of the month won the Lululemon yoga mat) 2. Mom's exclusive community plan -Opened a parent-child sports area (equipped with professional childcare) -Postpartum repair course comes with pelvic correction assessment -Form a mother shaping Alliance (hold regular parent-child sports meetings) 3. Service experience optimization design 1. Esthetic curriculum system -Star courses such as Ballet shaping/Victoria's Secret Training are limited to free experience -Provide hot and cold beauty equipment use area after exercise -The dressing room is equipped with Dyson hair dryer + Julico skin care trial pack 2. Visual results management -Customized fitness handbook (record the circumference change curve) -Generate 3D posture comparison report every month -Exercise data can generate social media sharing cards Fourth, the psychological incentive mechanism 1. Set up a "Transformation fund pool" -Annual card members pay 200 yuan challenge fee -Double return on completion of quarterly training goals -Funds for those who fail to meet the standards are transferred to the member activity fund 2. Star Member Growth Plan -Select fitness ambassadors to participate in advertising shooting -Set up a "Goddess of Vitality" membership level system - Senior members can participate in course development discussions Implementation points： 1. Focus on packaging the concept of "28-day transformation plan" to match the body comparison case display 2. Set up cross-industry cooperation experience points in beauty salons and school yoga studios where women gather 3. Enable female fitness bloggers to carry out contextualized content marketing, showing details such as locker rooms and shower areas 4. Set up a flexible training program for menstrual period, and provide value-added services such as warm palace nursing By extrapolating the fitness effect into visual aesthetic value, while creating a social scene with emotional resonance, it can effectively enhance the willingness of women to pay and renewal rates. The key is to avoid falling into simple price competition and instead shape the brand awareness of a "healthy lifestyle development platform".