In commercial activities, unauthorized use of other people's trademarks, brand names, logos or copyrighted content may constitute infringement and face legal risks (including civil compensation, administrative penalties and even criminal liability). The following are suggestions from the perspective of legal compliance, designed to help reduce risks, but please note that**The only way to completely avoid legal risks is to obtain formal authorization from the brand party**： --- ###**1. Understanding legal boundaries** 1. **Core Principles of Trademark Law**： -It is forbidden to use the same or similar trademarks in similar or related goods/services without permission to avoid confusion among consumers. -“Hitchhiking” behavior (using the goodwill of others for profit) is prohibited. 2. **Copyright law protection**： -Brand visual design (such as logo and advertising materials) is usually protected by copyright and may not be copied without authorization. 3. **Exceptions to fair use** (subject to strict judgment)： -In non-commercial scenarios such as reviews, news reports, and education, limited use may be allowed, but it is rarely applicable in commercial marketing. --- ###**2. Specific strategies to avoid infringement** 1. **Avoid direct use of brand elements** -Do not copy trademarks, logos, brand slogans or product designs. -Example: When promoting “charger for iPhone”, use “applicable to [mobile phone model]" instead of directly using the Apple trademark, and clearly mark your own brand. 2. **Descriptive use (Nominal Use)** -Only mention the brand name when necessary to illustrate product compatibility or functionality (such as “This accessory is suitable for iPhone 15”), and must meet： -Does not imply the approval of the brand； -Use the necessary minimization description； -No intention to belittle or confuse. 3. **Compare advertising compliance** -Some countries allow comparative advertising (such as the United States), but make sure： -State true and verifiable data； -Do not slander competitors； - Avoid using the other party's trademark or logo (such as strict restrictions in the European Union). 4. **Clear disclaimer** -Add a statement to the promotional materials, such as “This product has nothing to do with [brand] and is not authorized by it”, but please note： -The disclaimer of liability cannot be completely exempted from legal liability and needs to be combined with other compliance measures. 5. **Avoid imitating brand style** -Avoid packaging, color matching, fonts or advertising ideas similar to well-known brands to prevent them from being identified as “trademark dilution” or “unfair competition”. --- ###**3. Legal risk assessment and response** 1. **Regional differences** -Different countries/regions have different protections for trademarks and copyrights (for example, China's “Anti-Unfair Competition Law” has wider protection for "marks with a certain impact"). It is necessary to study the specific regulations of the target market. 2. **Brand monitoring mechanism** -Well-known brands usually have dedicated rights protection teams. If you receive a warning letter, you should immediately stop the infringement and seek legal advice. 3. **Alternative** -Establish your own brand: In the long run, the original brand can avoid legal risks and accumulate goodwill. -Cooperation authorization: negotiate a joint cooperation or authorization agreement with the brand (such as becoming its supplier). -Use of public domain materials: ensure that the materials are not copyrighted or have passed the protection period (such as classic works of art). --- ###**4. Warning of legal consequences** -**Civil compensation**: The brand may require the infringer to compensate for actual losses or infringing profits, and some countries may award punitive damages. -**Administrative penalties**: As stipulated in China's Trademark Law, infringers may face fines and confiscation of illegal income. -**Criminal liability**: Counterfeiting of a registered trademark with serious circumstances may constitute a crime (such as Articles 213-215 of the Chinese Criminal Law). --- ###**Key recommendations** -**Consult a professional lawyer**: Conduct a legal compliance review of the materials before planning marketing activities. -**Give priority to legal paths**: The cost of avoiding risks in the short term may be much lower than the litigation losses after infringement. Please always remember: no circumvention strategy can completely eliminate the legal risks of unauthorized use of other people's brands. Compliance management is the only safe choice.