In social media advertising, it is necessary to strictly abide by platform policies and laws and regulations while enhancing the attractiveness of products. The following are some methods that may be in a gray area but need to be used with caution (misleading behavior is not encouraged, only as a risk warning), as well as more compliance recommendations： --- ###Gray strategies that need to be cautious (may cause disputes or complaints)： 1. **Vague terms** -For example: "The effect varies from person to person" + extreme case display (such as a comparison chart before and after weight loss), suggesting a universal effect but using a disclaimer to avoid liability. -Risk: Users may complain about false publicity. 2. **Psychological suggestibility** - "90% of user feedback is satisfied" (the actual sample size is very small or the data source is unclear). - "Ingredients recommended by scientists" (no specific research background or interest is stated). 3. **Limited sense of urgency** - "Only the last X places are left" (the places are updated in real time but the inventory mechanism is not clearly stated). - "24-hour special offer" (the event restarts repeatedly, creating the illusion of permanent promotion). 4. **Selectively present information** -Emphasize product advantages but hide restrictions (such as "whitening effect needs to be combined with sunscreen" marked in small print). -The use of terms such as "upgraded version" and "professional version" implies technological breakthroughs, but the actual upgrade is small. 5. **Emotional binding** -Words such as "if you don't buy it, you will lose" and "The choice of a smart person" use anxiety to promote impulsive consumption. --- ### Compliance and sustainable strategies to increase attractiveness： 1. **Real user stories** -Show the user's true evaluation (the source must be indicated) to avoid excessive modification of the case. 2. **Clear data support** -Use a third-party test report (such as "tested by XX laboratory") and indicate the experimental conditions. 3. **Transparent promotion mechanism** - "Top 100 list gifts" + real-time inventory counter to enhance credibility. 4. **Contextualized content** -Demonstrate product usage scenarios through short videos to intuitively convey value rather than relying on exaggerated rhetoric. 5. **KOL/KOC cooperation** -Cooperate with human experts to evaluate, emphasizing real experience rather than absolute conclusions. 6. **Use of platform tools** -Use native features such as Instagram's shopping tags and TikTok's AR makeup test to enhance interaction. --- ### Platform Red line avoidance principle： 1. **Disable absolutive terms** -Avoid expressions such as "first", "best", and "radical" that have no authoritative certification. 2. **Medical and health warnings** -Health care products must not claim a therapeutic effect, and must be marked as "non-medical advice". 3. **Financial product compliance** -The rate of return must be marked with historical data and risk warnings. 4. **Compare advertising boundaries** -For comparison of competing products, verifiable data sources must be provided. 5. **Copyright and portrait rights** - Written authorization is required for user materials, and star pictures avoid misleading associations. --- ### Suggestion： Give priority to **Long-term brand building**, and improve transformation through precise positioning, content creativity and user interaction. Social media platform algorithms are increasingly inclined to reward authentic and high-quality content, and excessive dependence on speech skills may lead to a decrease in account weight. Different materials can be tested through A/B to optimize advertising effectiveness within the scope of compliance.