In email marketing, by imitating the styles and strategies of well-known brands to enhance the credibility and attractiveness of emails, the open letter rate can be effectively increased. The following are specific design suggestions and operating steps： --- ### **1. Sender name and address design** -**Use the official domain name mailbox**: Avoid using free mailboxes (such as Gmail, QQ) and use corporate domain name mailboxes instead (such as`contact@yourbrand.com `), this is the standard configuration of big brands. -**The sender's name clearly identifies the brand**： example： ✅'Apple Support` or'Nike Member Center` ❌`Manager Zhang` or 'Customer Service 001` --- ### **2. Subject line strategy** -**Concise and powerful, highlighting brand keywords**： -Example： 'Starbucks: Your exclusive buy one get one free coupon is waiting to be collected! ` ✅'Countdown to Amazon Prime Membership Day: Be the first to lock in discounts` -**Add emoji (moderate)**： Nike's new product is on the market! The first order is immediately reduced by ￥100` -**Create a sense of urgency**： 'LV summer sale: The last 24 hours! ` --- ### **3. Email body design** ####**Brand visual consistency** -**Logo and color matching**： -Place a high-definition brand logo at the top of the email, using the brand's standard colors (such as Coca-Cola red and Tiffany blue). -Tool recommendation: Use **Canva** or **Adobe Spark** to quickly generate a unified brand template. -**Font and layout**： -Use sans-serif fonts (such as Arial and Helvetica), with clear font size comparisons and reasonable paragraph spacing. -Mobile terminal adaptation: ensure a single-column layout, button size ≥44×44 pixels (iOS interaction standard). ####**Content structure** -**Strengthen brand value at the beginning**： ✅`As a Google Workspace user, you will have priority