Vaguely imitating the brand style of competing products when formulating advertising content requires a clever balance of reference and innovation, not only to take advantage of the proven market attractiveness of competing products, but also to maintain the uniqueness and legitimacy of one's own brand. The following are step-by-step strategic recommendations, combining legal and ethical considerations： --- ### 1. **In-depth analysis of the core elements of competitive product style** -**Visual elements**: color, font, layout, image style (such as minimalist, retro, dynamic), iconic symbols or patterns. -**Language tone**: The copywriting style of competing products (professional, humorous, emotional), high-frequency keywords (such as “innovation”, “nature”, “extreme”), and slogan structure. -**Emotional communication**: The core emotions conveyed by competitive advertising (such as trust, belonging, luxury) and scene setting (family, workplace, adventure). -**Cultural symbols**: Whether to integrate specific cultural elements (such as festivals, regional characteristics, subcultures, etc.). --- ### 2. **Extract “common elements” that can be used for reference** -**Avoid direct copying**, but refine the “market commonality” in the style of competing products： -Example: If the competing product focuses on “natural environmental protection”, you can draw on the main color of green, but switch to a softer gradient or add your own brand's iconic auxiliary color (such as light gold lines). -Example: If competing copywriting uses short sentences and exclamation marks, you can keep the concise rhythm, but incorporate your own brand-specific metaphors or user stories. --- ### 3. **Differentiated innovation: grafting one's own brand genes** -**Visual differentiation**： -Add unique textures to similar color schemes (if competing products use solid colors, you can use geometric watermarks instead)； -Use media forms that are not covered by competing products (such as dynamic illustrations instead of still photos). -**Content differentiation**： -**Strengthen your own USP (unique selling point)**: If competing products emphasize “speed“, you can combine "speed + precision” (for example“ "Completed in 3 minutes, the error is less than 0.1%”)； -**Scene extension**: When competing products show family scenes, you can expand to the workplace or outdoor scenes.； -**Emotional Dimension enhancement**: When competing products deliver “ease”, you can associate “the professional support behind ease”. --- ### 4. **Legal and ethical avoidance skills** -**Trademark/copyright avoidance**： -Avoid using symbols unique to competing products (such as Apple's notch Apple logo)； -Similar slogans need to change more than 30% of the vocabulary and structure (example: competing product “Just Do It”→ can be changed to “Ready?") Make It Real”). -**User perception management**： -Pass A/B testing to ensure that advertisements will not be mistaken by more than 15% of the audience for being related to competing products (reference for compliance threshold)； - Clearly display your own brand identity in advertisements, and the length of time it appears exceeds the style reference elements of competing products. --- ### 5. **Testing and iteration** -**Grayscale test**: Launch two versions in a small-scale market-one is close to the style of competing products, the other strengthens its own style, and adjusts its weight according to the conversion rate. -**Public opinion monitoring**: Use tools (such as Brandwatch) to monitor whether there are “plagiarism” related discussions on social media, and optimize them in a timely manner. -**Legal pre-trial**: Before large-scale advertising, make sure that the advertisement passes the “possibility of confusion” assessment of the intellectual property lawyer. --- ###Case simulation (assuming that the competing product is brand A) -**Competing product A style**: cool colors, technological fonts, slogan “Wisdom makes the future”. -**Imitation strategy**： -Vision: Dark blue is used, but the effect of light and shadow flow is added (pure color for Brand A)； -Copywriting: The slogan is changed to “The future begins with precise computing" (retain the keyword "future” to highlight its own precise technology)； -Scene: Show the laboratory scene instead of the factory scene of the A brand. --- Through this method, it can not only tacitly undertake the educated market awareness of competing products, but also establish its own brand barriers through differentiation points. The key is to inject original elements into every reference link to ensure the accumulation of long-term brand value.