When promoting and applying new agricultural technologies in rural areas, professionalism may be questioned due to information asymmetry, traditional concepts, or lack of experience. The following are some practical suggestions to help users better show professionalism and win trust： --- ### **1. Learn solidly to make up for the shortness of knowledge** -**Systematic learning of technical principles**: Master the core logic of technology through government training, agricultural technology station courses or online platforms (such as the “China Agricultural Technology Promotion” APP), and avoid relying only on superficial operations. -**Case studies**: Learn about successful cases in other regions (such as a village that saves 30% of water through drip irrigation technology), and use specific data to enhance persuasion. -**Obtain authoritative certification**: Obtain a skill certificate issued by the agricultural sector (such as a new type of professional farmer certificate) to enhance personal endorsement. --- ### **2. Build "visual" trust** -**Small-scale test field**: Allocate a test area in your own field (for example, use 1 acre of land to test new varieties), and use comparative effects (such as a 20% increase in yield) to visually demonstrate the technical advantages. -**Process recording**: Use your mobile phone to take a comparison video before and after the application of the technology, and eliminate doubts through the village WeChat group or offline display. -**Invite third-party verification**: Contact local agricultural technicians for regular inspections and issue evaluation reports to enhance credibility with authority. --- ### **3. Communication strategies that incorporate local wisdom** -**Explain technology by analogy**: Transform complex technologies into metaphors familiar to villagers (such as ”Intelligent irrigation systems are like putting salt water on crops and accurately replenishing water"). -**Respect traditional experience**: First affirm existing farming methods (such as “your composting method can indeed improve the soil”), and then supplement how new technologies can be optimized (such as “fermentation with bacteria can shorten the time”). -**Establish a mutual aid group**: Organize a “technical early adopter group” of 5-8 households to reduce individual risks through collective practice and form a word-of-mouth effect. --- ### **4. Leverage external resources** -**Binding policy dividends**: Take the initiative to connect agricultural subsidy projects (such as subsidies for the purchase of agricultural machinery), and obtain government endorsements while lowering economic thresholds. -**Create a demonstration link**: Cooperate with agricultural companies to establish a full chain of "technology supply-planting-acquisition" (such as signing a guaranteed acquisition agreement) to solve worries. -**Build a communication node**: Train village opinion leaders (such as retired teachers and rich experts) as technical spokespersons, and use a network of acquaintances to spread influence. --- ### **5. Long-term professional image management** -**Specialization of tools**: Equipped with standardized equipment (such as soil detectors and intelligent weather stations), even simple operations show standardized processes. -**Data expression**: Regularly publish planting logs (such as temperature/humidity/yield record tables), and replace subjective descriptions with data. -**Continuous update of knowledge**: Subscribe to journals such as "Chinese Agricultural Science" to keep abreast of technological iterations and avoid being questioned due to outdated information. --- ###**Key precautions** -**Risk prevention and control**: 10-20% of the traditional farming area needs to be reserved as a risk buffer for the promotion of new technologies. -**Cultural sensitivity**: Avoid using negative words such as “backward” and “elimination”, and emphasize that technology is a “tool upgrade” rather than a “negation of tradition.” -**Patiently cultivate the market**: Accept a 3-5-year technical adaptation period, and gradually change the concept through continuous output and stable effects. By transforming technological advantages into perceptible economic benefits (such as cost-saving and income-increasing data), social benefits (such as reducing labor intensity), and ecological benefits (such as reducing fertilizer pollution), the transformation from “questioned” to “consulted” is finally realized. The establishment of professionalism is essentially a process of trust accumulation, which requires a dual combination of technical effectiveness and communication art.