The role of Internet buzzwords in article translation has two sides. Its value depends on the purpose of translation, audience and specific context, and it needs to be handled flexibly.： **Positive effect：** 1. **Cultural transmission function**: Words such as "invasion" and "lie flat" have become international symbols of Chinese social phenomena. Retaining the original words and adding explanations in academic translations can effectively spread contemporary Chinese social and cultural forms. 2. **Emotional resonance enhancement**: Creative translation of online games can often break through cultural barriers. For example, "Breaking defense" is translated as "emotional armor-break", which not only retains the characteristics of game terminology but also conveys emotional impact, which is easier to resonate than literal translation. 3. **Youthful expression adaptation**: In localized translation, replace popular words in the source language with emerging online languages in the target language, such as "planting grass" translated as "add to wishlist" (Europe and the United States) or "欲いスト入り" (Japan), which is more in line with Generation ZExpression habits. **Challenges and limitations：** 1. **Cultural discounting phenomenon**: If the direct transliteration of "yyds" will cause obstacles to understanding, it needs to be transformed according to the context. The e-sports scene is translated as "GOAT" (Greatest of All Time), and the daily praise is more appropriate with "legendary". 2. **Semantic aging Trap**: Some popular words have a short life cycle, such as "blue thin shiitake mushrooms" and other homophonic stems. When translating, it is necessary to determine whether it is worth keeping. It is usually recommended to paraphrase it as "feel so sad" and mark it with cultural annotations. 3. **Cross-platform semantic variation**: The same word has ambiguous meanings on different social media platforms. For example, "down head" refers to spoiling fun on Weibo, and it often refers to greasy behavior on Douyin. Before translation, the semantics must be analyzed in combination with the characteristics of the content platform. **Professional translation advice：** 1. Establish a dynamic corpus and continuously update the correspondence between Chinese and English online languages (such as "electronic mustard"→ "digital side dish") 2. Adopt a hierarchical translation strategy: the text retains the core semantics, and the annotation area supplements the cultural background 3. For strong cultural binding vocabulary, priority is given to "functional equivalence" rather than literal correspondence. For example, "Buddhism" is translated as "low-key lifestyle", which is more accurate than "Buddha-style". A typical case shows that in the English translation of "Three Bodies", "dimensionality reduction strike" is treated as "dimensionality reduction strike" and science fiction conceptual explanations are added, which not only retains Chinese characteristics but also ensures understanding. This balance strategy is worth learning from. Generally speaking, the translation of online buzzwords needs to take into account the cultural effect and the communicative effect, and find the optimal solution between language economy and comprehensibility.