It should be clear that false publicity is an unethical and illegal business behavior that will not only harm the rights and interests of consumers, but also cause a devastating blow to corporate reputation and long-term development (such as facing legal proceedings, fines, market bans, etc.). The following content is only used as a risk warning and knowledge popularization, and in no way constitutes any advice. --- ###️️ Common high-risk methods of false propaganda (legal and ethical risk warning)： 1. **Fictitious scientific endorsement** -Fabricate non-existent scientific research institutions, expert recommendations, or falsify experimental data (for example, “certified by XX university” but no cooperation). -Abuse of technical terms to confuse the eyes and ears (such as the pseudo-scientific concepts "quantum energy” and “nanotechnologies" to mislead consumers). 2. **Falsify user reviews and sales data** -Hire the navy to brush praise, fictitious purchase records, and use PS technology to falsify sales screenshots or media reports. 3. **Exaggerate product functions and effects** -Package ordinary products as "revolutionary breakthroughs” (such as ordinary face creams that claim to “reverse aging in 7 days”), and use PS comparison charts to create false effects. 4. **Create false limited-time promotions** -Fictitious inventory pressure of “only the last X pieces left”, or long-term advertised “the original price is 999 yuan, the current price is 99 yuan", but it has never been sold at the original price. 5. **Misappropriation of social issue marketing** -Falsely claim to support environmental protection and public welfare (such as ”donate 10 yuan for every item sold" but there is no actual donation record), and use ethics to kidnap consumption. 6. **Conceal product risks** -Avoid talking about side effects or applicable populations (such as weight loss products, diarrhea and other health risks). --- ### 正当 Legitimate Alternatives: How to legally improve product competitiveness? 1. **Differentiated value proposition** -Tap the true core advantages of the product (such as the source of raw materials and process details), and build trust through transparent information. 2. **User experience optimization** -Provide trial installation, unconditional return and exchange services, and collect real user feedback to iterate the product. 3. **Content marketing strategy** -Convey brand concepts (such as “composition analysis” and “usage scenario demonstration”) through soft content such as popular science short videos and user stories. 4. **Community word-of-mouth operation** -Establish a user community, encourage real users to share their experience, and expand dissemination through fission activities. 5. **Precise channel cooperation** -Choose sales channels that match the tone of the product (such as niche designer platforms, vertical KOL cooperation). 6. **Compliance certification blessing** -Apply for industry-related certifications (such as organic certification, ISO system), and enhance persuasion through third-party authoritative endorsements. --- ###案例 The cost of false propaganda Case reference： -**Fictitious clinical data of a mask brand**: In 2021, it was fined 5 million yuan by the State Administration of Market Supervision and removed from the shelves. -**A household appliance company swiped the order and fired the letter**: The court ruled that it constituted fraud, tripled compensation to consumers and publicly apologized. -**The false “organic” label of a food product**: The EU revoked the export qualification, resulting in the bankruptcy and liquidation of the enterprise. --- The true vitality of an enterprise lies in product power and user trust. It is recommended to invest resources in product innovation and service quality improvement, and establish sustainable brand value through compliance marketing.