On e-commerce platforms, improving product reviews to increase sales is the goal of many sellers, but the importance of complying with platform rules, laws and regulations, and business ethics must be emphasized. The following is an analysis of some compliance and non-compliance methods, but please note: **It is strongly recommended to only improve the evaluation through legal and transparent methods to avoid any behavior that may damage the brand reputation or lead to platform penalties.**. --- ###**1. Compliance and sustainable means** 1. **Improve product quality and service** - Ensure that the product meets the description, has excellent quality, and reduces the source of bad reviews. -Provide clear after-sales policies (such as returns and exchanges, warranty) to enhance consumer trust. 2. **Actively invite customer feedback** -Attach a thank you card to the package, and politely ask the customer to leave an evaluation when they are satisfied. -Remind users to evaluate by email, SMS or platform messages (in line with platform rules), but avoid frequent harassment. 3. **Gifts or sample strategies** -Give practical small gifts (such as samples and accessories) to enhance customers' sense of surprise and indirectly encourage praise. 4. **Optimize customer experience** - Quickly respond to inquiries and solve after-sales problems (such as logistics delays and product use questions). -Actively communicate compensation (such as refunds and reissues) to users with bad reviews, and strive for the opportunity to modify the reviews. 5. **Use the platform incentive plan** -Participate in the platform's official evaluation incentive activities (such as Amazon's Vine program, Taobao's “Evaluation is polite”). 6. **Social media interaction with users** -Encourage users to share their experiences on social platforms and attract real UGC (user-generated content) through activities (such as sweepstakes). 7. **Show quality evaluation** - Place a true and high-quality evaluation at the top of the product details page to highlight the advantages of the product. --- ###**2. High-risk or illegal methods (highly not recommended)** 1. **False evaluation (brush evaluation)** -Employing a third-party billing team or using a fake account to create false praise may face platform title and legal risks. 2. **Paid inducement of praise** -Users are directly required to give praise for the benefits of cashback, discounts, etc. (Some platforms allow “polite evaluation”, but it must be clear that praise is not mandatory). 3. **Delete or suppress bad reviews** -Seriously violated platform rules by threatening, harassing users, or using platform vulnerabilities to delete bad reviews. 4. **Fake user experience** -Publish false content that has nothing to do with the product (such as exaggerating the efficacy) to mislead consumers. 5. **Use Navy account number** -Register an account in bulk or purchase a zombie account to brush reviews, which can easily be recognized and punished by the platform algorithm. 6. **Impersonate a real user** -If you pretend to be an ordinary consumer to promote products in communities and Q&A areas, it may be judged to be false propaganda. --- ###**3. The core of long-term healthy development** -**Real user experience is preferred**: Only if the product quality and service pass the customs, the evaluation will naturally improve. -**Data-driven optimization**: Improve supply chain and operations by analyzing the reasons for bad reviews (such as logistics, packaging, and functional defects). -**Compliance marketing tools**: Use the platform's advertising promotion, keyword optimization and other legal means to increase exposure, rather than relying on false evaluations. **Reminder**: Any attempt to manipulate reviews may violate platform policies (such as Amazon's "Comment Community Guidelines" and Taobao's "Evaluation Norms") or even laws (such as the "Anti-Unfair Competition Law"), leading to store downgrades, closures, or legal disputes. It is recommended to always operate in good faith and accumulate long-term reputation.