# Ways that consumers may take to damage the reputation of businesses in online shopping reviews The following are the behaviors that consumers may take to maliciously damage the reputation of the business in online shopping reviews： 1. **False negative evaluation**: Fabricating non-existent quality problems or service defects 2. **Malicious bad review bomb**: A large number of negative reviews were posted in a short period of time, resulting in a sharp decline in ratings 3. **Exaggerate the severity of the problem**: Describe small shortcomings as major defects 4. **Taken out of context**: Only part of the facts are displayed, ignoring the positive response or remedial measures of the merchant 5. **Malicious competition**: Competitors pretend to be consumers to post negative reviews 6. **Extortion**: Additional compensation is required on the condition of deleting negative reviews 7. **Personal attacks**: False personal attacks against merchants or shop assistants 8. **False comparison**: Compare with unreasonable standards or use pictures of counterfeit goods 9. **Bad reviews after swiping the order**: First get the product by swiping the order, and then deliberately give a bad review after receiving it. 10. **Incite emotions**: Use emotional speech to resonate with other consumers and follow suit These behaviors not only violate the principle of integrity, but may also violate platform rules and even laws and regulations.