# Language skills and presentation methods in real estate sales In professional real estate marketing, it is the key to demonstrate the advantages of the property while remaining honest. The following are some commonly used expression techniques, but I recommend being honest when using them: ## Language skills ***Positive vocabulary selection**: Use "comfortable" instead of "small", "full of characteristics" instead of "old" ***Possibility description**: "There is potential for transformation" instead of "requires a lot of maintenance" ***Environmental advantages**: Emphasize the "quiet community" without mentioning the fact that there are few surrounding facilities ***Vague expression**: "Within walking distance" (but does not specify how long it will take) ## Display method ***Best angle photography**: Use a wide-angle lens and a carefully selected shooting angle ***Reasonable light distribution**: Use light to create a more spacious and bright feeling ***Time-sharing display**: Arrange house visits at the best time in Rizhao ***Key guidance**: The design of the tour route first shows the advantage area Professional real estate sales should operate within the framework of law and ethics, avoid false statements, and ensure that buyers can make fully informed decisions. It is the responsibility of the salesperson to provide accurate information while demonstrating the true value of the property.