# Negative marketing strategies that competitors may use Competitors may create negative news in the following ways to affect the brand image： ## Communication channel - Social media platforms spread rumors or amplify negative events - Use the online navy to post negative reviews in forums and comment areas -Publish so-called "breaking news" or "investigations" through self-media accounts -Provide biased information materials to traditional media ## Common means -Exaggerate product defects or service problems - Create false user complaints or negative experiences -Distort the interpretation of company policies or executive statements - Mining historical disputes or negative events in the past -Comparative smear of the brand It is worth noting that these behaviors may violate business ethics and even laws and regulations. Enterprises should establish a sound crisis public relations system to monitor and respond to possible negative information attacks in a timely manner.