#Means to influence the perception of the value of the company's shares before listing Before the company goes public, there are a variety of methods that may be used to influence investors' perception of the company's value.： ## Legal means -**Roadshow (Roadshow)**: Show the company's business, financial status and development prospects to potential investors -**Introduction of strategic investors**: Attract endorsements from well-known investment institutions -**Media relationship management**: Build a public image through positive reports -**Financial data optimization**: Legally demonstrate the company's most favorable financial situation within the scope of accounting standards -**Tell the company story well**: Emphasize the company's vision, mission and relevance to popular industry trends ## Controversial means -**Selective information disclosure**: Overemphasizing advantages and downplaying risks -**Growth indicator packaging**: Use non-standard performance indicators that are beneficial to the company -**Short-term performance improvement**: Through temporary measures to improve pre-listing financial performance -**Valuation anchoring**: Suggesting higher valuation expectations through multiple channels It is worth noting that many behaviors that affect the valuation of companies have legal and ethical boundaries. Investors should maintain rational judgment and not only look at superficial data, but also analyze the company's fundamentals in depth.