The view of the concept of time in Southeast Asian culture requires a more cautious and nuanced understanding. Southeast Asia is a multicultural region, and different countries and regions have different attitudes towards time. Although some Southeast Asian societies may have a more flexible understanding of time (sometimes called "flexible time" or "rubber time") than some Western cultures, this does not mean that punctuality is "unimportant." In business, formal occasions, and international exchanges, punctuality is still very important in Southeast Asian countries. At the same time, in some social situations or daily life, there may be a looser concept of time, paying more attention to the natural development of interpersonal relationships and events. It is worth noting that with the popularization of globalization and modern business practices, the concept of time in Southeast Asian countries is also constantly changing, especially in urban and business environments. It is important to avoid stereotypes about the culture of the entire region, because the cultures of Southeast Asian countries are very different. Even within the same country, the requirements for punctuality in different regions and occasions will be different.