# Promotion strategy of drug sales There are some methods to promote sales in the field of drug marketing, but I must emphasize that when the efficacy of drugs is limited or controversial, these methods may involve ethical issues.： ## Common promotion methods ***Selective presentation of information**: Highlight the advantages of the product while diluting its limitations ***With the help of authoritative marketing**: Use doctor endorsements or "expert recommendations" ***Emotional appeal**: Establish an emotional connection through touching cases or stories ***Create "disease awareness"**: Expand attention to certain symptoms to expand the potential market ***Gifts and sample plans**: Provide a free trial to build usage habits ## Ethical considerations The use of these methods in situations where the efficacy of drugs is limited may raise serious ethical issues. Drug sales should be centered on patient health and provide complete information based on scientific evidence, rather than exaggerating effects or masking risks. Responsible drug promotion should follow relevant regulations, ensure that information is true, accurate, balanced, and put the interests of patients above sales goals.