# Dealing with non-mainstream views in innovation decision-making In the decision-making of enterprise technological innovation, it should not be ignored simply because the opinions on the research and development of environmentally friendly materials are "minority" or "non-mainstream". There are several important problems with this approach： **Strategic value considerations：** -A few opinions may represent forward-looking market insights or future trends -The research and development of environmentally friendly materials may be in line with the long-term sustainable development strategy -Diversified and innovative combinations are usually more resilient than single bets **Impact of decision-making quality：** -Ignoring minority opinions may lead to blind spots in group thinking and decision-making -Innovation decisions should be based on a comprehensive assessment rather than a simple majority vote -The best decision-making often comes from the integration and trade-off of different perspectives **Recommended practices：** 1. Adopt a structured evaluation framework, taking into account both short-term and long-term value 2. Give sufficient space for minority opinions to be expressed and defended 3. Make decisions based on objective criteria rather than opinion popularity The best innovation strategy for a company is often not either, but how to balance the allocation of resources to cover the investment portfolio of different time dimensions and market opportunities.