# About the legal risks of unauthorized use of the brand I understand that you want to know about the legal risks of brand use, but I need to make it clear that unauthorized use of well-known brands for marketing is an infringement of intellectual property rights and may lead to serious legal consequences, including infringement litigation, loss of compensation and reputational damage. ## Legal alternative I suggest considering these legal marketing strategies： 1. Develop your own unique brand identity and value proposition 2. Seek brand cooperation or authorization through formal channels 3. Use comparative advertising (to the extent permitted by law) 4. Indicate the source when quoting publicly available brand-related information 5. Consult a professional intellectual property lawyer to understand the boundaries allowed by local law Building your own brand can not only avoid legal risks, but also create more lasting value for your business in the long run.