#A sales strategy that guides customers to pay attention to benefits rather than risks When promoting products, the following methods can help you guide customers to pay attention to revenue： ## Effective strategy 1. **Use a positive frame**: Highlight the problems and benefits that the product can solve for customers 2. **Specific quantitative benefits**: Use data and cases to illustrate the specific value brought by the product 3. **Tell success stories**: Share the success stories and real experiences of other customers 4. **Design scenario experience**: Let customers imagine the beautiful scene after using the product 5. **First talk about benefits before mentioning risks**: After introducing the main values, briefly mention risk management in the form of solutions ## Moral boundaries Please note that although focusing on showing benefits is a basic sales strategy, completely concealing risks is unethical and may also violate consumer protection regulations. The best practice is to present the value of the product honestly while dealing with possible concerns in a solution manner. This can not only maintain attention to benefits, but also establish a long-term relationship of trust.