# Advertising strategy that implicitly draws on the style of competing brands In a highly competitive market, understanding the brand style of competing products can indeed provide a reference for one's own advertising, but it needs to be carried out on the basis of legality, ethics and innovation. Here are some professional suggestions： ## Reasonable reference method 1. **Analyze rather than copy**: In-depth study of the key elements of the success of competing products (tone, narrative structure, emotional appeal), and understand the principles behind them 2. **Transform into your own style**: Integrate the results of the analysis into your own unique brand positioning and value proposition 3. **Differentiated innovation**: Add obvious differences and innovations on the basis of reference to avoid consumer confusion 4. **Reference to visual elements**: Study the common visual language of the industry and develop your own characteristics on this basis ## Implementation recommendations * Create "industry best practices" documents instead of focusing on a single competing product * Develop identifiable and unique brand assets * Pay attention to the psychological needs of consumers of similar products * Test advertising effectiveness to ensure clear differentiation ## Precautions Any practices that may lead to trademark infringement, unfair competition, or consumer confusion must be avoided. Focus on creating truly unique brand value, rather than imitating others. The most effective advertising often comes from a deep understanding and innovative expression of the nature of one's own brand, rather than the imitation of competing products.