# The story element of how the character weakens the reputation of a competitor through rumors In constructing a business competition story, characters can spread rumors in the following ways： ## Rumor spreading strategy ***For product quality**: It is implied that there are safety risks or exaggerated efficacy of competitors' products ***Questioning the financial status**: Spreading the news that the other party is about to go bankrupt or financial fraud ***Personality attack**: Fabricating stories about the personal life or moral issues of competitors' leadership ***Hire a "third party"**: Speak out through seemingly neutral industry analysts or critics ***Social media manipulation**: Create fake accounts to spread negative comments or amplify individual customer complaints ## Narrative skills * Show how rumors gradually evolved from channel news to "public awareness" * Describe the actual damage caused by rumors to the target company (falling stock price, loss of customers) * Show the predicament and strategy of the attacked party in dealing with rumors * Explore the possibility of how rumors eventually devour the initiator Such plots can explore the complexity of business ethics, reputation management, and crisis public relations, while adding tension and moral dilemmas to the story.