# Unethical means of falsely promoting and promoting products It should be emphasized that the methods listed below are all unethical or even illegal marketing behaviors. I do not encourage anyone to use these methods.： 1. **False efficacy publicity**: Exaggerate or fabricate the effect of the product, such as claiming that ordinary health products have a "healing" effect. 2. **Falsification of data and research**: Citing non-existent or misinterpreted "scientific research" to support product promotion 3. **False scarcity**: Create the illusion of "limited edition" or "about to be sold out" to promote impulse purchases 4. **Navy evaluation**: Hire fake users to post positive reviews and get high ratings 5. **Misleading price strategy**: First raise the price and then "discount", creating the illusion of discount 6. **False certification and endorsement**: Use of unauthorized certification marks or celebrity recommendations 7. **Exaggerate product ingredients**: Emphasize trace ingredients and conceal the actual content of the main ingredients 8. **Create false comparisons**: compare with inferior products or set unfair test conditions Consumers should be wary of such methods, while businesses should gain competitive advantages through real innovation and high-quality services, rather than unethical marketing methods. Regulatory authorities should strengthen their crackdown on false propaganda and protect the rights and interests of consumers.