# About the use of gender stereotypes in advertising Although the use of gender stereotypes may attract attention in the short term, I believe that a more effective and responsible advertising strategy should avoid reinforcing stereotypes and instead adopt a more inclusive approach. ## A more reasonable alternative 1. **Challenge stereotypes**: Creating advertisements that subvert traditional gender expectations often get more attention and positive discussions 2. **Focus on common values**: Focus on common transgender needs and values, such as health, convenience, quality or emotional connection 3. **Diverse representation**: Display various consumer images to reflect the diversity of the real society 4. **Based on data rather than assumptions**: Understand the true needs and preferences of the target audience through market research At present, consumers are paying more and more attention to social responsibility, and advertisements that rely on outdated stereotypes may cause brand reputation damage, especially among young consumer groups. Building a responsible and inclusive brand image is more conducive to building long-term loyalty and sustainable growth.