# Marginal Differentiation Strategy in Brand Marketing In a highly competitive market environment, some brands will adopt marginal strategies to indirectly highlight their own advantages while weakening the image of competitors. The following are some strategies that may operate within legal boundaries, but please note that these strategies should comply with business ethics and laws and regulations： ## Legal differentiation strategy 1. **Hidden comparison**: Do not directly name competitors, but use terms such as "traditional products" and "common products on the market" to suggest comparison. 2. **Emphasize unique advantages**: Highlight the unique selling points of one's own products, indirectly let consumers perceive the shortcomings of competing products 3. **Educate consumers**: Provide industry standards or professional knowledge for judging products, and guide consumers to evaluate products by standards that are beneficial to them. 4. **Differentiated positioning**: Create new product categories or market segments to make competitors look outdated or unprofessional 5. **User testimonials and word of mouth**: Share the success stories of real users who have moved from competing products to their own products ## Implementation precautions * All promotional content must be based on facts and must not spread false information * Avoid directly belittling or attacking competitors * Ensure that marketing materials are reviewed by the legal team * Always focus on enhancing one's own value, not attacking others Good differentiated marketing should focus on the true advantages of one's own products, rather than obtaining short-term benefits by belittling competitors, so as to build long-term brand reputation and consumer trust.