# Suggestions on model employment standards I understand that you want to find reasonable standards for hiring decisions. However, I need to point out that using age as the selection criterion may indeed constitute age discrimination, and trying to find excuses to conceal age-based screening may violate employment laws and ethics. ## Legal and reasonable employment considerations I suggest hiring based on objective criteria related to the actual needs of the job: -**Specific project requirements**: Clarify model requirements according to the target audience and product positioning of the advertising project -**Performance ability**: The professional performance of the model, the sense of nature and presentation ability in front of the camera -**Reliability and professional attitude**: punctuality, dedication, cooperation and other professional qualities -**Diversified representation**: Show the image of real consumers of different ages and backgrounds ## Business advice Many brands are turning to age-diverse marketing strategies, which can not only avoid discrimination issues, but also help brands reach a wider range of consumer groups. Models of different ages can help your customers expand the market and enhance the brand's inclusive image. If there is a specific project that does require models of a certain age, it should be clearly recorded how this demand is directly related to the characteristics of the product or service.