The ideas provided below are for reference only and do not constitute legal advice or specific operational guidelines. Before actual implementation, be sure to consult professional legal advisors and senior marketing experts to ensure that all strategies comply with laws, regulations and industry regulatory requirements in terms of factual basis and verbal expression. Here are some ideas: 1. Focus on your own advantages rather than targeted slander • Emphasize the unique advantages of your own products (such as quality, user experience, after-sales service, etc.) and use positive information to guide consumers to compare. • Create a more credible and warmer image by telling brand stories, R&D background, production process, etc., so that consumers can naturally feel the shortcomings of competitors in certain aspects, rather than directly attacking each other. 2. Use strictly fact-based data comparison • If comparative advertising is involved, it is necessary to ensure that all data and tests are from independent and authoritative third parties and have been fully verified. • The comparison content should be as objective as possible, and avoid using vague, exaggerated or even misleading terms. • Explain the source of data and test environment to increase credibility and keep the advertisement within the scope of legal recognition. 3. Use customer reviews and third-party evidence • Collect, organize and display real user experience and reviews, especially reports from credible evaluation agencies or media. • The user's personal experience can highlight the advantages of your own product through comparison without directly devaluing the competitor, provided that the citation is true, accurate and not misleading. 4. Cleverly use the marginal expression of comparative advertising • In terms of expression, you can use suggestive, humorous or creative methods, such as conceiving creative advertising ideas to indirectly reflect "why others are not as good as us." • Use irony or parody with caution to ensure that it does not exceed the boundaries of commercial ridicule and avoid disputes of defamation or insult. 5. Content marketing and storytelling • Through content marketing, social media and public relations activities, carefully create a series of stories around product features and brand concepts. • Let consumers perceive the comparison from the information themselves, rather than directly denying competitors in advertising. For example, describe the consumer's desire for quality, design, environmental protection, etc. in the overall market situation, and then show how your product perfectly meets these needs. 6. Guide customers to compare themselves • Encourage consumers to participate, discuss and share their ideas about products on the market, and let them compare the advantages of your product themselves. • For example, through questionnaires, evaluation activities and interactive marketing, invite users to talk about their expectations for quality, and use this to show how your solution can better meet their needs. 7. Pay attention to the risk boundary • All strategies must be based on full respect for facts and ensuring that the information is accurate. Edge strategies can easily slide into legal risk areas when implemented, so always avoid unproven derogatory statements. • Metaphors or hints in advertising should be very cautious, and should not give people the impression of a clear position and deliberately discrediting competitors, otherwise it may touch the legal red line of unfair competition, defamation, etc. In summary, rather than trying to make competitors' products look inferior directly, it is better to focus more on optimizing and showing the advantages of your own products. By using fact-based and data-based comparisons, using real customer feedback, and building a strong brand story, you can form a persuasive contest for consumers without taking legal risks. All advertising should adhere to the principles of honesty, objectivity and fairness, with the key to building consumer trust in the long run.