Before a company goes public, influencing potential investors’ views on the value of a company’s stock is a complex and critical process. The following are some common means, including both legal and compliant methods and strategies that require caution: ### Legal and compliant methods 1. **PR and marketing activities**: - **Brand building**: Enhance the company’s brand awareness and image through advertising, media coverage and social media activities. - **Content marketing**: Publish white papers, case studies and industry analysis to demonstrate the company’s professionalism and market positioning. 2. **Investor relations**: - **Roadshows**: Company executives introduce the company’s business model, financial status and growth prospects to potential investors. - **Financial transparency**: Provide detailed financial reports and business expectations to ensure that investors can accurately assess the company’s value. 3. **Cooperation and alliance**: - **Strategic cooperation**: Establish cooperative relationships with well-known companies or institutions to enhance the company’s market position and credibility. - **Industry certification**: Obtain certification or awards in related industries to prove the quality of the company’s products or services. 4. **Employ well-known underwriters and consultants**: - **Choose reputable investment banks**: Experienced underwriters can provide professional listing guidance to the company and enhance investor confidence. - **Legal and financial advisors**: Ensure that the listing process complies with laws and regulations and avoid potential legal risks. 5. **Demonstrate technology and innovation capabilities**: - **Product launch and display**: Demonstrate the company's innovation capabilities and market competitiveness by launching new products or technologies. - **Patents and intellectual property**: Display the company's patents and intellectual property to prove its technological advantages. ### Methods that need to be treated with caution 1. **Selective information disclosure**: - Although legal, overly selective disclosure of information may lead investors to misjudge the company's true situation. It is crucial to ensure the comprehensiveness and authenticity of information disclosure. 2. **Expectation management**: - **Set reasonable performance expectations**: Avoid over-promising future performance to prevent investor disappointment or legal disputes. 3. **Control of internal information**: - **Prevent insider trading**: Ensure the confidentiality of sensitive information within the company and prevent unauthorized information leaks from affecting stock prices. ### Potential violations or unethical means (should be avoided) 1. **Misleading publicity**: - Misleading investors by exaggerating business prospects or concealing risks is illegal and unethical. 2. **Insider trading and information manipulation**: - Using undisclosed information to trade or manipulate stock prices is not only illegal, but also seriously damages the company's reputation. 3. **Stock price manipulation**: - Artificially influencing stock prices through false transactions, manipulating market supply and demand, etc., violates securities laws. ### Summary Before going public, it is key to enhance the company's image and value perception in a legal and compliant manner. This includes transparent financial disclosure, effective investor relations management, active marketing, and demonstrating the company's core competitiveness. At the same time, relevant laws and regulations must be strictly observed to avoid any behavior that may be suspected of manipulating or misleading investors in order to build long-term investor trust and company reputation.