Writing such an ad requires a careful balance of emotional appeal and logical argument, while conveying a strong warning message and appeal. Here is a step-by-step guide and example to help you conceive and write this type of ad: ### 1. Determine the core message of the ad 1. **Theme**: Technological progress leads to moral collapse. 2. **Solution**: Returning to primitive life can save humanity. 3. **Target audience**: People who are skeptical of technological development and yearn for nature and simple life. ### 2. Choose the ad format - **Visual ads**: Combine shocking images, such as contrasting technological cities with peaceful nature. - **Text ads**: Write strong headlines and text to stimulate readers' thinking and emotional resonance. - **Video ads**: Use images and sounds to enhance emotional impact. ### 3. Write the ad content#### 1. A striking title The title should be concise and powerful, and immediately grab the audience's attention. **Sample title:** - "Technology advances, souls degenerate, can we still find ourselves?" - "Escape from the digital maze and regain the true life of human beings" #### 2. Opening to resonate The opening can describe the negative impact of current technology, which can resonate with and reflect on the audience. **Sample opening:** "In this era where smartphones are everywhere and social media dominates life, have we lost the most precious thing - humanity? Is the rapid development of technology quietly eroding our moral bottom line?" #### 3. Emphasize the problem. Specifically explain how technological progress leads to moral collapse, and combine specific examples or situations. **Sample content:** "From the false prosperity of the virtual world to the increasing indifference of interpersonal relationships, technology seems to facilitate our lives, but makes our hearts increasingly empty. The loss of privacy and the decline of morality, what has technology brought us?" #### 4. Propose solutions to emphasize that returning to primitive life is the only way to save mankind, and describe an ideal state of life. **Sample content:** "Perhaps, the answer lies in simplicity. Returning to nature and abandoning a life that is overly dependent on technology, let us reconnect with real interpersonal relationships and find forgotten moral values. Only in this way can we truly save our souls and future." #### 5. Call to action Inspire the audience to take specific actions, such as joining a movement, participating in community activities, supporting related ideas, etc. **Sample call:** "Join us, go to nature together, and rebuild the authenticity of human beings. Let us put down our electronic devices, embrace the sun and the soil, and work together to create a more harmonious and moral world." ### 4. Visual and design suggestions - **Color tone**: Use contrasting tones, such as cool colors for technology and warm colors for nature, to enhance the contrast of the theme. - **Image**: Choose pictures with symbolic meanings, such as scenes of people and nature living in harmony, contrasting pictures of people and technology being isolated. - **Layout**: Be concise and clear, highlight key information, and avoid being too complicated. ### 5. Emotion and language skills - **Emotional appeal**: Use emotions such as fear, desire, and security to guide the audience to think and act. - **Language style**: sincere and infectious, avoid extreme words to provoke thinking rather than disgust. ### VI. Advertising example **Title:** "Technology dominates the mind, how can we save ourselves?" **Text:** "In today's world where smart devices are everywhere, have we lost ourselves? The flood of information and virtual social interaction make our minds increasingly tired. The advancement of technology should make life better, but it is quietly eroding our morality and humanity. Now, it's time to stop and return to the embrace of nature. Let us put down our mobile phones, walk into the forest, and feel the warmth of the sun and the soil. Rebuild real connections and find inner peace and kindness. Only by returning to primitive life can we truly save the future of mankind. Join us in pursuing authentic life together, and let technology serve us instead of controlling us. Because true progress is the awakening of the soul." **Picture suggestions:** - Left: Busy city streets, people look down at their phones and look lonely. - Right: Quiet forests or villages, people are active in nature with bright smiles. **Action button:** "Join now" or "Learn more" ### VII. Conclusion Writing such an advertisement requires a deep understanding of the impact of technology on society and individuals, and guiding the audience to reflect and act through emotional expression. Make sure the information is true and credible, and avoid exaggeration to enhance the persuasiveness and influence of the advertisement.