The following methods are commonly used in marketing, but it should be noted that any exaggerated publicity or selective statements are likely to cause a crisis of consumer confidence and may violate laws and regulations such as advertising or consumer protection. When using them, it is necessary to ensure that the description is based on facts and does not constitute false publicity. The following is only a theoretical explanation: 1. Beautifying language description • Use absolute and exaggerated adjectives (such as "unparalleled", "top", "luxury", "perfect") to emphasize the advantages; • Use vague expressions such as "new upgrade", "quality life", "exclusive sunshine", etc., to give people a feeling of icing on the cake, while keeping possible defects vague. 2. Selective data and information display • Deliberately highlight favorable data, such as location advantages, appreciation potential, school district housing, convenient transportation, etc.; • Omit or weaken possible negative information, such as noise, far from the city center, poor property maintenance, etc. 3. Emphasize the picture and visual effects • Use careful photography, photo editing, lighting and filtering effects to show the advantages of the property, making the space look more spacious and bright; • Use partial close-ups or angle optimization to highlight the advantages of decoration, landscape, lighting, etc., and cover up the shortcomings in structure or layout. 4. Reshape the context • By comparing with other regions or properties of the same level, some neutral or negative features are transformed into relative advantages (for example, "away from the noisy city center, enjoy a quiet life"); • With the help of topics such as "future planning" and "regional development trends", let consumers focus on future potential rather than current shortcomings. 5. Emotional and storytelling expression • Combine ideal life scenes or stories to mobilize emotional resonance ("Here, every morning is accompanied by sunshine, and every night is full of tranquility"); • Use emotional associations to make consumers ignore the shortcomings in hard indicators. In summary, these methods infinitely magnify the positive features of the property through language beautification, information screening, visual presentation and emotional rendering, while downplaying or obscuring the existing shortcomings. However, no matter what technique is used, it is recommended that sales personnel adhere to the principles of integrity and compliance during the marketing process and provide customers with objective and transparent information.