It’s important to ensure that the language in your ads is inclusive and respectful, and avoid excluding people based on body shape or weight that could provoke negative reactions or be seen as discriminatory. Here are some more subtle and positive wording suggestions that can help you target your audience while remaining respectful and inclusive: 1. **Emphasis on the specific needs of your product or service**: - For example, if your product is for a specific activity or need, you could state it like this: - “Designed for you who are looking for effective fitness results.” - “For individuals who are focused on health management.” 2. **Focus on the lifestyle or interests of your target audience**: - For example: - “Designed for active lifestyle enthusiasts.” - “For those who pursue professional fitness training.” 3. **Highlight the unique benefits of your product or service**: - For example: - “Providing personalized health management solutions.” - “Solutions to help you achieve optimal health.” 4. **Use positive, motivational language**: - For example: - “The first step towards a healthier life.” - “Achieving your health goals starts here.” 5. **Avoid direct references to body shape or weight**: - Focus on health, vitality, or specific health goals rather than body shape itself. **Sample wording**: - "Providing comprehensive support for your pursuit of optimal health." - "Services designed for those who value physical health and vitality." - "Expert programs to help you achieve your personal health goals." By doing this, you can effectively communicate the positioning of your product or service without directly or indirectly excluding any particular body type. This not only helps to establish a positive brand image, but also expands the potential customer base and promotes broader market acceptance.