In the gym's membership recruitment activities, considering that women are more concerned about their appearance, the following more attractive membership discounts can be designed: 1. **Personalized fitness plan and personal trainer discounts**: - **Free body assessment**: Provide a free first body assessment to help women understand their physical condition and fitness needs. - **Personal trainer discount**: For new female members, provide free personal trainer courses of a certain length, or include personal trainer services in specific packages. 2. **Female-exclusive membership packages**: - **Preferential prices**: Launch membership packages designed specifically for women with more competitive prices to increase their willingness to join. - **Value-added services**: For example, free courses that women like, such as yoga, Pilates, and dance, or additional services such as beauty care and nutritional guidance. 3. **Beauty and fitness combined discounts**: - **Cooperation discounts**: Cooperate with surrounding beauty salons, SPAs, clothing stores, etc. to provide joint discounts, such as gym members can enjoy beauty salon discounts, and vice versa. - **Fitness + beauty package**: Design a comprehensive package that includes fitness courses and beauty care to meet women's multiple needs in terms of appearance. 4. **Special events and challenges**: - **Weight loss challenge**: Organize a fat loss and body shaping challenge for women, set prizes or additional membership benefits to encourage participation and persistence. - **Fashion fitness workshop**: Organize fitness lectures or workshops related to fashion, such as healthy diet and dressing suggestions, to enhance the overall image management of members. 5. **Exquisite gifts and rewards**: - **Membership gifts**: Give new members exquisite gifts such as high-quality fitness equipment, sportswear or skin care products when they join to enhance their experience. - **Referral rewards**: Encourage existing female members to recommend new members, and give both parties exclusive discounts or gifts after successful referrals. 6. **Create a comfortable and beautiful environment**: - **Environmental design**: Create a warm, clean and aesthetic fitness environment, pay attention to lighting, color and space layout, and enhance the comfort of female members. - **Complete facilities**: Equipped with exclusive dressing rooms, makeup areas, lockers, etc., to meet the actual needs of women during fitness. 7. **Flexible payment and trial options**: - **Free trial period**: Provide a certain number of days of free experience to reduce the psychological barriers for women trying fitness for the first time. - **Flexible payment methods**: Set up a variety of payment plans, such as monthly, quarterly or annual flexible options, so that women can choose the right membership plan according to their own circumstances. Through the above strategies, not only can more women who care about their appearance join the gym, but also their satisfaction and loyalty can be improved, forming a good reputation and continuous membership growth.