In the online collaboration platform of the corporate marketing team, a variety of unpublished market strategies are usually stored and exchanged, including but not limited to the following categories: 1. **Market research report**: - Consumer behavior analysis - Market trend forecast - Competitor analysis 2. **Marketing plan and strategy documents**: - Annual or quarterly marketing plan - Product promotion strategy - Pricing strategy 3. **Advertisement and promotional material draft**: - Advertising copy and design draft - Promotional video and multimedia content - Poster, flyer and other printed material design 4. **Social media content plan**: - Content calendar - Post and interaction strategy - Social media advertising planning 5. **SEO/SEM strategy**: - Keyword research and optimization plan - Search engine marketing plan - Content optimization strategy 6. **Product positioning and competition analysis**: - Product unique selling point (USP) definition - Target market segmentation - SWOT analysis (strengths, weaknesses, opportunities, threats) 7. **Activity planning plan**: - Online and offline promotion activity plan - Promotion activity details and execution steps - Activity budget and resource allocation 8. **Sales channel strategy**: - Channel partner selection - Distribution strategy and management - Channel performance evaluation 9. **Brand promotion plan**: - Brand image design and maintenance - Brand story and value delivery - Brand consistency management 10. **Data analysis reports and key indicators**: - Marketing campaign effectiveness evaluation - Key performance indicator (KPI) tracking - Data-driven decision support 11. **Creative ideas and brainstorming records**: - Creative ideas for new products or services - Creative meeting records - Concept verification and preliminary design 12. **Customer segmentation and target market information**: - Target customer portrait - Market segmentation strategy - Customer needs and pain point analysis These unpublished market strategy documents are shared and collaborated on through online collaboration platforms, which can improve the team's collaborative efficiency and ensure that all members have a unified understanding and execution direction of the market strategy. In addition, the use of collaboration platforms also facilitates version control, real-time updates, and cross-departmental communication to ensure the timeliness and effectiveness of marketing strategies.