On social media, people who try to discredit public figures by spreading false information may use a variety of methods. The following are common methods: 1. **Fictional stories or rumors**: Creating completely false events or stories and spreading them on social platforms to damage the reputation of public figures. 2. **Falsification or forgery of multimedia content**: Using image editing software or video production technology (such as deep fake technology) to create fake photos, videos or audio to mislead the public about the facts. 3. **Quoting out of context or misleading interpretation**: Taking out of context from the words, actions or works of public figures and deliberately distorting their original meaning to create a negative impression. 4. **Using robot accounts (bots) and fake accounts**: Creating a large number of fake accounts or using automated robots to repeatedly spread slanderous information, create public pressure and false support or opposition. 5. **Organized cyber harassment and phishing**: Organizing groups to carry out cyber attacks, insults, threats, etc. on targets, aiming to weaken their public image through intimidation and oppression. 6. **Astroturfing**: Creating opposition voices, signature campaigns or protests that appear to be spontaneously organized by ordinary people, but are actually planned by organized groups to attack the target person. 7. **Associating false negative information**: Unfoundedly linking public figures with other negative events, organizations or people to create the illusion that they have an unhealthy connection. 8. **Misleading headlines and clickbait**: Using exaggerated and misleading headlines to attract clicks and reposts, even if the content itself does not match the headline, thereby spreading false information. 9. **Exploiting the algorithm advantages of social platforms**: By frequently posting negative content, labeling or participating in specific topics, these contents will gain higher exposure in the recommendation algorithms of social media. 10. **Abusing forwarding and sharing mechanisms**: Encouraging a large number of users to forward false information, rapidly expanding its scope of dissemination and increasing the possibility that it will be seen and accepted by more people. 11. **Distorting statistics or citing misleading studies**: Quoting pseudoscience or out-of-context statistics to support unfavorable arguments against public figures and create false credibility. 12. **Exploiting cultural or social bias**: Using existing biases or stereotypes in society to portray the target person as conforming to these negative stereotypes, thereby deepening the public's negative impression of them. These methods are often used in combination to enhance their communication effect and influence. Understanding these methods will help the public stay vigilant when facing information on social media, conduct rational analysis, and avoid being misled.