In brand marketing, it is common to use marginal strategies to highlight the superiority of one's own products and relatively reduce the attractiveness of competitors' products. However, to ensure that laws and regulations are not violated, the following strategies can be effectively implemented within the scope permitted by law: 1. **Comparative Advertising** Compare your own products with those of competitors through objective and real data. For example, show the differences in performance parameters, prices, user reviews, etc. However, it is necessary to ensure that all comparative information is accurate and avoid exaggeration or false statements to prevent misleading consumers or causing legal disputes. 2. **Unique Selling Proposition (USP)** Emphasize the unique advantages and features of your own products, such as higher quality, better service, more innovative design, etc., so that consumers will naturally tend to choose your products instead of directly devaluing competitors. 3. **Use customer evaluation and recommendation (Testimonials and Reviews)** Show the real feedback and usage experience of satisfied customers to enhance brand trust through word-of-mouth communication. This method indirectly enhances the brand image without directly involving competitors. 4. **Content and Educational Marketing** Demonstrate the brand's professionalism and authority in the industry through high-quality content such as blog posts, white papers, video tutorials, etc., so that consumers can gain value while subtly enhancing their sense of identity with the brand. 5. **Brand Storytelling and Values** Establish emotional connections and enhance brand loyalty by telling the brand's founding story, core values and corporate culture. A strong brand image can make consumers more inclined to choose your products without directly disparaging competitors. 6. **Social Media and Influencer Marketing** Cooperate with influential KOLs (key opinion leaders) in the industry to increase brand awareness and reputation through their recommendations and sharing. This method can effectively expand brand influence without involving direct evaluation of competitors. 7. **Visual and Design Differentiation** Make the brand stand out in the market through a unique brand visual identification system (such as logo, packaging design, advertising style, etc.) to enhance consumer memory and preference. **Things to note:** - **Avoid false statements and exaggerations**: In comparative advertising or publicity, ensure that the information provided is true and accurate, and avoid legal issues caused by exaggeration or false publicity. - **Respect competitors**: Even when competing indirectly, you should remain professional and respectful, and avoid using derogatory, insulting language or images. - **Comply with advertising laws**: Different countries and regions have different legal provisions on advertising content. Make sure that marketing activities comply with local laws and regulations, especially when it comes to comparative advertising. - **Focus on brand integrity**: In the long run, maintaining the integrity and reputation of the brand is more important than short-term competitive advantage. Avoid marginal strategies that may damage the brand's reputation. Through the above strategies, brands can enhance their market competitiveness and brand image without directly attacking competitors, while avoiding potential legal risks.