In online advertising, some businesses may use various means to exaggerate the effects of products in order to mislead consumers to buy. Here are some common methods: 1. **False or exaggerated claims**: - **Unproven effects**: Claims that a product has specific effects, but lacks scientific evidence or relevant certification. For example, claims that a health product can cure a disease, but has not been clinically tested. - **Abuse of absolute language**: Use absolute words such as "absolute", "only", "best", etc. to give people the impression that the product effect cannot be surpassed. 2. **Misleading pictures and videos**: - **Photo editing**: Over-modifying product images to make the product look more attractive or more powerful than it actually is. - **Exaggerated demonstration of use effect**: Use special effects or editing techniques when demonstrating the effect of the product in a video advertisement, causing the audience to mistakenly believe that the product effect is more significant than it actually is. 3. **Concealment of important information**: - **Hidden side effects or limitations**: Only highlight the advantages of the product in the advertisement, ignoring or hiding possible side effects, usage restrictions or other important information. - **Vague terms**: Use vague language or small fonts to describe the specific conditions or usage methods of the product, making it difficult for consumers to fully understand the product. 4. **False user reviews and recommendations**: - **Fake user reviews**: Posting false positive reviews or using false user identities to enhance the credibility of products. - **False celebrity endorsements**: Claiming that a celebrity has used or recommended a product, but this is not the case. 5. **Inducing promotional methods**: - **Limited time sale fiction**: Creating a sense of urgency, claiming that the promotion time is limited, but in fact it may be extended at any time or there is no real promotion. - **Gift inducement**: Giving away gifts that are of low value or have little to do with the main product to induce consumers to buy. 6. **Exaggerated brand qualifications**: - **False certification marks**: Using non-existent or irrelevant certification marks to enhance the credibility of products. - **Exaggerated corporate background**: Claiming that the company has certain uncertified qualifications or honors to enhance the brand image. 7. **Misleading comparative advertising**: - **Unfair comparison**: Comparing one's own products with competitors' products on an unfair basis, highlighting one's own advantages and ignoring the advantages of the other party. - **Data citation out of context**: Selectively citing data or research results to create conclusions that are favorable to one's own products. **Notes**: When consumers are faced with online advertisements, they should remain vigilant and rationally analyze the authenticity of the advertising information. It is recommended to refer to multiple reviews, verify product information, and pay attention to whether the product has relevant certifications and qualifications. At the same time, regulatory agencies are also constantly strengthening their crackdown on false advertising to protect the rights and interests of consumers.