Designing market research questions that are biased toward a certain product or service is a common practice that businesses can use to influence people's opinions of their own products or services. Here are some techniques that can be used to achieve this purpose: 1. **Uluk questions**: Asking questions that make respondents more likely to think about a product or service in a positive light. For example, "How do you think our new smartphone will revolutionize your life?" This question assumes that the smartphone will have a significant impact on the respondent's life and encourages the respondent to think about it in a positive way. 2. **Affirmative questions**: Asking respondents to agree or disagree with a statement that contains an assumption that is favorable to the product or service. For example, "Do you agree that our company is the best in the industry when it comes to customer service?" This question suggests that the company is indeed the best in the industry, which may influence the respondent's answer. 3. **Binary choice questions**: Asking questions that have only two possible answers, both of which are favorable to the product or service. For example, "Do you prefer our new sneakers or any other sneakers you own?" This question assumes that respondents prefer this pair of sneakers and limits their opportunities to provide negative responses. 4. **Negative comparison questions**: Questions that compare a certain product or service to a competitor and highlight the negative aspects of the competitor. For example, the question “Do you think our smartphones are faster than Samsung’s?” focuses on the negative aspects of a competitor and compares its products to those of its competitors. 5. **Framing effect**: Presenting information in a way that is logically equivalent but emotionally different. For example, “80% of people think our products are high quality” vs. “20% of people are dissatisfied with our products.” The two statements are logically equivalent, but the first statement is more positive and may influence respondents’ perceptions. 6. **Emotional language**: Incorporating language into questions that evoke positive emotions, such as “exciting,” “revolutionary,” or “game-changing.” For example, the question “What do you think of our new, game-changing self-driving car?” uses emotional language to describe the product and may influence respondents’ responses. 7. **Question order**: Manipulating the order of questions by leading respondents to think about the benefits of a product or service before asking a direct question. For example, asking a series of negative questions about a competitor’s products followed by a direct question about the product. 8. **Ambiguous questions**: Asking questions that are too vague to make it difficult for respondents to provide accurate or insightful responses. For example, the question “What do you think of our product?” is too vague and respondents may provide a positive review simply because they don’t know what to say. 9. **Implying**: Asking questions that imply that respondents should think a certain way about a product or service. For example, “Do you think our product is the best in the field?” This question implies that respondents should think this way and may influence their response. 10. **Social Proof**: Including social proof in the question, this method lets respondents know that many other people like the product or service. For example, “80% of our customers are very satisfied with our product. Do you think so too?” This question uses social proof to influence respondents’ opinions. Keep in mind that using these techniques may be considered unethical and may invalidate your research. When designing a survey, it is important to be objective, fair, and candid with respondents. Conducting your research in a respectful and honest manner will give you a deeper understanding of your respondents’ true thoughts and opinions.