Illegal crowdfunding projects often use a variety of false advertising techniques to attract investors and cover up their illegal activities. Here are some common ways they get more investment: 1. **Misleading advertising**: Project operators may exaggerate or misrepresent investment returns, risks, and project success statements to create a false impression of investment. 2. **False guarantees**: They may promise fixed returns or guaranteed returns on investment that are unattainable or unrealistic. 3. **Fake investment opportunities**: Project operators may promote seemingly legitimate investment opportunities, such as stock speculation or real estate investment, to make their plans look legitimate. 4. **Celebrity endorsements**: They may use celebrities or influential figures to endorse their projects to increase credibility and trustworthiness. 5. **High-pressure sales tactics**: Project operators may use high-pressure sales tactics, such as limited-time offers or limited supplies, to create a sense of urgency and push investors to make decisions. 6. **Fake reviews and testimonials**: They may create fake reviews, testimonials, or success stories to create an impression of community and social approval. 7. **Complex Investment Strategies**: Project operators may use complex investment strategies, such as cryptocurrencies or derivatives, to make their schemes look legitimate and exciting. 8. **Imitating Legitimate Companies**: They may create a legitimate-looking website, social media account, or marketing materials to mimic the look and feel of a legitimate company. 9. **False Promises**: Project operators may promise unusually high returns or guaranteed returns to attract investors. 10. **Exploiting Social Media**: They may use social media platforms to spread their false claims and reach a wider audience. Illegal fundraising projects may use a variety of other strategies to deceive investors, including: * **Reverse Merger**: Creating the aura of a legitimate company by merging with or acquiring a shell company. * **False Audits and Reports**: When project operators claim to have conducted an audit with an accounting firm or other independent third party, but in fact have not. * **False Reward Programs**: Returning a small portion of funds to early investors to create the illusion of a successful project. It is important for investors to be vigilant and do their research to avoid falling victim to illegal fundraising schemes. This includes: * **Verifying Company Information**: Researching the company and verifying that it is registered, licensed, and has a good track record. * **Beware of Unusual Returns**: Be cautious of investment opportunities that promise unusually high or guaranteed returns. * **Learn about investing**: Learn about investing and consider speaking with a financial advisor. * **Report Suspicious Activity**: Report any suspicious activity to the appropriate authorities. Remember, if an investment opportunity looks too good to be true or sounds too simple and straightforward, it probably is a scam.