common strategy to reduce the risk of infringement when using a trademark without authorization is to not use the trademark in the way the trademark is commonly used. Here are some examples: 1. **Descriptive, non-identical use**: Instead of using the trademarked name as a proper noun, use it to describe its function or feature. For example, instead of saying "You can make copies with a Xerox," say "Use a copy machine." 2. **Use generic terms**: Instead of using the trademarked name, use generic terms. For example, instead of saying "We need some Q-Tips," say "We need some cotton swabs." 3. **Add descriptive language**: By adding descriptive language, indicate that you are referring to a specific product or service, not a trademark. For example, instead of saying "I'm on Aspirin," say "I'm on a pain reliever that's like Aspirin, but not really Aspirin." 4. **Use backticks or quotation marks**: Enclosing the trademarked name in backticks or quotation marks indicates that you are using the term, but not as a trademark. For example, "'Xerox' machines are making copies" or "'Kleenex' factories are making paper towels." 5. **Provide a warning or disclaimer**: Include a warning or disclaimer that you are not associated with the trademark owner or that you are not using the trademark in an infringing manner. For example, "Caution: This product is not authorized by [trademark owner] and the term [trade name] is used for convenience purposes only. 6. **Use "alternative" or "compatible" before specific brand names**: If you are providing an alternative or compatible product for a specific brand, make that clear. For example, "Our product is an alternative to [brand name]," or "Our cartridges are compatible with [brand name] printers, but not with [brand name]. 7. **Avoid commercial use**: If you can show that you are not using the trademark for commercial purposes, the risk of infringement may be reduced. For example, using the trademark for informational or educational purposes in an academic article or on a personal website. 8. **Transfer trademark ownership**: Provide context that shows that you understand that the trademarks belong to their respective owners and that you are not trying to claim ownership. For example, "[trade name] is a registered trademark of [owner company] and we are not affiliated with it." By using the trademark in a non-traditional way, the risk is reduced, but not completely eliminated. Always proceed with caution and consider seeking the advice of an intellectual property attorney before engaging in unauthorized use of a trademark to determine the best course of action for your specific use case.