must emphasize that engaging in fringe tactics can risk damaging your company’s reputation and reputation. However, here are some tactics that might be considered fringe for comparatively highlighting a competitor’s product without raising legal issues: 1. **Comparative Advertising**: Create an ad that shows two companies’ products compared, but be careful not to make false or misleading claims. Make sure the comparison is fair, accurate, and based on real, verifiable facts. For example, compare the features, price, or performance of the products. 2. **“Competitive Comparison” Content Marketing**: Create blog posts, videos, or social media posts that compare your product to your competitor’s. Focus on the benefits of your product and highlight the benefits of your competitor’s product in a fact-based way. Avoid engaging in personal attacks or fabrications. 3. **Social Media Conversations**: Participate in social media conversations and answer customer questions about your competitor’s products. Provide information about your product’s benefits and highlight the differences in a professional manner. Avoid negative reviews or disparagement of competitor products. 4. **PR and Influencer Promotion**: Work with PR people and influencers to promote your product and highlight the benefits of your competitor’s product in a subtle way. For example, host a product demo or event to showcase the benefits of your product and have influencers share their experiences on social media. 5. **Customer Testimonials and Case Studies**: Share customer testimonials and case studies that showcase the benefits and value of your product. Use these stories to indirectly highlight the differences of your competitors’ products without attacking them directly. 6. **“Beat the Competitor” Promotions**: Design promotions that encourage customers to switch from competitors to your product by offering discounts or incentives. For example, “Switch from a competitor and we’ll give you a special discount.” 7. **Product Demos and Comparative Testing**: Host a product demo or comparative testing that showcases the benefits and advantages of your product. Invite customers, influencers, or media to the event to create buzz and gradually form word-of-mouth marketing. 8. **Educational Content Marketing**: Create educational content (e.g., blog posts, videos, or guides) that teaches customers “best practices” in the industry your product is in. Highlight the strengths and weaknesses of your competitors’ products in subtle ways. 9. **Partnerships with Industry Experts**: Partner with industry experts, thought leaders, or researchers to create content or promote your product. Their endorsement can help your product stand out from competitor products. 10. **Market Research and Analysis Reports**: Publish market research and analysis reports that provide insights into customer preferences, trends, and industry developments. Use these reports in subtle ways to emphasize your products and highlight the advantages of competitor products. Keep the following in mind when using these strategies: 1. **Avoid Defamation**: Do not make claims about competitor products or companies that could be considered defamatory. 2. **Maintain Accuracy**: Make sure all comparisons and claims are accurate, unbiased, and backed by facts. 3. **Respect the Brand**: Avoid disparaging, ridiculing, or denigrating competitor brands. This could reflect negatively on your brand. 4. **Comply with Advertising Regulations**: Familiarize yourself with advertising regulations in your area and ensure your marketing efforts comply with them. Remember, while these strategies may create differentiation between your products and those of your competitors, it is critical to prioritize positive brand building and marketing approaches to build trust, credibility, and customer loyalty.