Jiangxi people are pragmatic, which is an important characteristic of them and can be effectively used in sales. Here are some strategies that companies can use this characteristic to improve sales performance: 1. **Emphasize practical value**: In Jiangxi people's sales pitch, it is necessary to highlight the practical value and practical use of products or services. This means focusing on showing how the product can directly improve the customer's life or business operations, rather than just emphasizing its technical features or fancy appearance. 2. **Provide specific cases and data**: Jiangxi people generally value being realistic and evidence-based. Therefore, salespeople should be prepared to provide specific success stories, statistics, and third-party certifications to prove the effectiveness and reliability of products or services. This evidence-based sales approach is more likely to win the trust of Jiangxi customers. 3. **Focus on cost-effectiveness**: Jiangxi people generally pay more attention to the relationship between the value and price of items, and pursue the maximum return on investment. Sales teams can attract customers' interest by demonstrating the cost-effectiveness of products or services and how they can bring cost savings or efficiency improvements in the long run. 4. **Practical demonstration and testing**: For some products, especially technology products or solutions, providing practical demonstration or trial opportunities allows customers to experience the value and function of the product firsthand, which is a very persuasive sales technique. 5. **Building long-term relationships**: Jiangxi people value relationships and trust. In the sales process, it is not only important to focus on a single transaction, but also to establish a long-term cooperative relationship with customers. By providing high-quality after-sales service and continuous ??????, customers' trust and loyalty can be won, thereby increasing customer retention and recommendation rates. 6. **Localized marketing**: Customizing sales strategies using Jiangxi's unique cultural elements and tastes can increase the affinity of products or services. For example, working with local chambers of commerce and community organizations to carry out sales activities, or integrating product packaging and brand design into local cultural characteristics, which are easily accepted by local consumers. 7. **Training sales teams**: Make sure that the sales team understands and respects the cultural characteristics of Jiangxi people and is properly trained so that they can effectively respond to the needs and problems of customers from the Jiangxi region. This attention to detail can make a big difference in customer experience. In summary, the company can effectively leverage the pragmatic characteristics of Jiangxi people and improve sales performance by emphasizing the practical value of products, providing empirical evidence, focusing on cost-effectiveness, conducting practical demonstrations, building long-term relationships, localizing marketing, and training sales teams.