In real estate sales, the following language techniques and presentation methods can be used to exaggerate the advantages of the property and downplay the defects: 1. **Positive adjectives**: - Use positive descriptive words such as "spacious", "modern", "warm", "livable", etc. to enhance the attractiveness of the property. 2. **Emphasis on location**: - Emphasize the location of the property, such as close to schools, shopping centers, parks, etc., and even use "unlimited potential" to imply future appreciation. 3. **Use comparison**: - Compare the property with other properties on the market and highlight its advantages, such as "reasonable price" or "rare in the same area". 4. **Tell a story**: - Make potential buyers emotionally resonate by telling good stories related to the property (such as scenes of family gatherings or celebrations). 5. **Show a lifestyle**: - Describe the ideal lifestyle of living in the property, such as "getting up in the morning to enjoy the sun on the balcony" or "hosting BBQ parties in the backyard". 6. **Vague defects**: - If there are defects, they can be mentioned in a vague way, such as "needs some personalized decoration" instead of "needs major repairs". 7. **Use images and videos**: - Use high-quality images and videos in your presentation to show the best angles and highlights of the property, and avoid showing areas with flaws. 8. **Invite to visit instead of selling directly**: - Encourage potential buyers to visit in person instead of making a hard sell, allowing them to discover the advantages of the property with their own eyes. 9. **Provide solutions**: - For the defects of the property, you can provide potential solutions, such as "this small defect can be completely solved with a simple renovation." 10. **Create scarcity**: - Make buyers feel a sense of urgency to buy by indicating that the supply of the property is tight or the market is highly competitive. These techniques and methods can enhance the attractiveness of the property during the sales process, helping potential buyers focus more on its advantages and ignore the flaws. However, honesty and transparency are also very important in real estate transactions to ensure that buyers make a purchase based on an informed decision.